(Sales Director) From: Vincent N (Sales Executive) Date: 22 September 2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy
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"For the Sake of Humanity" Comparative Essay : Brave New World to Nineteen Eighty-Four and Do Androids Dream of Electric Sheep? The term "dystopia" aptly applies to all three of these novels in that each story is set in a future where society is less attractive than it is now. All three books are prefaced with a cataclysmic event that results in a dramatic change in society to address and avoid the perceived problems of present-day. Although each author takes a different approach to the solution
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To: Board of Directors‚ New World Computing Inc. From: Casey Hampton‚ Consultant (Vidhan Jain) Subject: Consultation report Date: Executive Summary: Working on a new‚ innovative and an easy to use product in the form of Pulse in the growing market of medical technology‚ New World Computing has tapped what is a very promising business idea. With limited competition and superior product design‚ the firm has immense potential to mass market its product and to reap the benefits of the
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The term “New Labour” is a shortened version of Labour’s 1994 conference slogan “New Labour‚ New Life for Britain”‚ a strapline also used in their 1996 draft manifesto. Seldon and Hickson assert this new branding signified a departure from pre-1994 ’Old Labour’. However it could be argued that the re-branding and modernisation of the Labour Party most likely began in the mid 1980s. The need to gain and regain votes according to Shaw was the initial challenge. From this point on the repositioning
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Brave New World vs. Reality Have you ever wondered that there was a whole other world completely different from the one we live in today? In Aldous Huxley’s Brave New World‚ there actually is metaphorically. In this world people are controlled by higher power. The way Huxley describe life in (BNW) and life in the U.S are different based on drug use‚ religion‚ and consumptions of goods and services. In Brave New World their community is greatly dependent upon soma‚ as in our world where prescribed
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Cognitive Process The effect of news teasers in processing TV news by Hao-chieh Chang Past researches on cognitive effects of news teasers[1] (or news previews) were mainly focused on the viewer attention and memory performance (e.g. Scheuder & White‚ 1989; Cameron‚ Shleuder‚ & Thorson‚ 1991; Schleduder‚ White & Camerson‚ 1993)‚ but little research has been conducted to examine the effects of the by-product of newscasts-news teasers. Chang’s paper aimed at filling the gap between previous
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to her keen sense of sizing up our customers’ needs as well as training any newly hired employees in the department. While Mrs. Ramirez might appear shy at first glance you will quickly realize the opposite. Her aspiration to continuously seize new challenges and rapidly succeed within them would make her the perfect contributor for your work center. She has proven this recently by voicing candid observations in regards to current fashion trends and‚ when given the authority‚ has taken ownership
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Student #2 U.S. Government B3 Section 1: Overview In November of 1969‚ Frederick Walz‚ owner of property in Richmond County‚ New York‚ sued the New York City Tax Commission on the grounds that property tax exemptions for religious organizations (i.e. Churches‚ Synagogues) indirectly forced him to support said organizations. The case‚ Walz v. Tax Commission of City of New York‚ addressed the issue of if property tax exemptions violated the Establishment Clause of the first amendment. The case was
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A New Way to Get News To be totally honest‚ as I traveled to Davis College on August 24 to watch Ken Rickard speak for the Society of Professional Journalists‚ I was not excited. I am a fan of the good‚ old fashioned newspaper‚ and I before this lecture‚ I had no interest in ever receiving my daily news from the Internet. About fifteen minutes in Mr. Rickard’s speech I became intrigued by how his company‚ Morris Digital Works‚ had taken the failing newspaper "Bluffton Today" and turned it into
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The New American Woman The “Roaring Twenties” was a huge decade for the American woman. Women transformed from being completely covered up to wearing only a short skirt and tank top. The “Flapper” style came complete with a bobbed haircut‚ bound breasts‚ and short skirt. The flapper was a symbol of women gaining the right to vote‚ becoming more active in the workforce‚ and being equivalent to men in the political sense. All of these things led to what people called “The new American Woman.” Margaret
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