THE NEW DEMOGRAPHIC MAP OF INDIA 1 UNDERSTANDING NEW SEC GROUPS 2 Understanding New SEC Groups New SEC Size % 0.5 1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6 Cum 0.5 2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0 Most Own / Use (60%+) About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 AC‚ Car‚ Computer‚ DVD‚ Geyser‚ Dining table‚ MFD‚ basmati‚ Noodles
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Spectrum: The Key to the Brand Architecture Challenge”‚ California Management Review‚ Vol. 42‚ No. 4‚ pp. 8-23. Aaker‚ Jennifer (1996)‚ “Dimensions of Brand Personality”‚ Journal of Marketing Research‚ 34 (August)‚ 347-356. Abratt‚ R.‚ (1989)‚ “A New Approach to the Corporate Image Management Process”‚ Journal of Marketing Management‚ Vol. 5‚ No. 1‚ pp. 63-76. Armstrong‚ G. And Harker‚ M. And Kotler‚ P. And Brennan‚ R. (2009). Marketing An Introduction. Pearson Education Limited. UK. Bolton
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Coca-Cola Company’s (“TCCC”) strategy in market segmentation‚ targeting and positioning of one of their best selling and revolutionary beverages‚ ‘Coca-Cola Zero’. B. Segmentation Segmentation is “the process of dividing a larger market into smaller pieces based on one or more shared characteristics” (Solomon et al‚ 2012. p.223). Coca-Cola has more than a single‚ well defined market segment and attempt to reach as many consumers as possible. These markets can be identified demographically based
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History In 1919 the first Loblaw grocery store opened in Toronto. Theodore Pringle Loblaw and J. Milton Cork had a new idea of a grocery store‚ one which would be fully self- serve and would offer better quality foods at lower prices. In 1978‚ ‘No Name’ products were introduced into Loblaw stores. These products had distinct yellow packaging‚ and Loblaw stores experienced an outstanding customer feedback. In 1984‚ ‘President’s Choice’‚ one of Loblaw’s own brands made its first debut in stores
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Going for the Look‚ but Risking Discrimination by Steven Greenhouse The New York Times‚ Sunday‚ July 13 A funny thing happens when Elizabeth Nill‚ a sophomore at Northwestern University‚ goes shopping at Abercrombie & Fitch. At no fewer than three Abercrombie stores‚ she says‚ managers have approached her and offered her a job as a clerk. “Every time this happens‚ my little sister says‚ ‘Not again‚’” said Ms. Nill‚ who is 5-foot-6 and has long blond hair. She looks striking.
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4) Target Segment 5) Target Motivation: (We still don’t know the best target) Any business’ goal is to satisfy its customers wants and needs‚ in this area‚ the customers’ needs differs from a segment to another‚ as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival)‚ as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children
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MANAGERIAL ECONOMICS AND DECISIONS OF THE FIRM Briefing Memo A Look at Sony’s Decline 12/04/2012 Description and Background Setting. Sony corporation is a Japanese multinational corporation headquartered in Tokyo‚ Japan. it is ranked 86th in the 2012 list of Fortune Global 500. Over the years‚ Sony has established the reputation of a leading manufacturer of electronic products in both the professional and consumer markets. But Sony’s good name has started to erode. Recently‚ Sony’s projected
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JOURNALISTIC AND COMMERCIAL NEWS VALUES Journalistic and Commercial News Values News Organizations as Patrons of an Institution and Market Actors SIGURD ALLERN Why do some events fill the columns and air time of news media‚ while others are ignored? Why do some stories make banner headlines whereas others merit no more than a few lines? What factors decide what news professionals consider newsworthy? Such questions are often answered – by journalists and media researchers alike – with references
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Marketing Segmentation and Product Positioning Strayer University Marketing Management - 500 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Any size business that has a need to continually obtain or hang on to customers should have a strategic marketing plan. The real value of a marketing plan is not the finished paper document. It is the process of critically analyzing the organization’s
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Globalization: A Closer Look After several decades‚ General Motors decided to move shop to Mexico. Causing high impact on local culture‚ huge impact on the United States‚ thousands of people unemployed and on unemployment. Causing at least two states‚ Flint Michigan and Mesa‚ Arizona to lose money in the process. Global stratification affected the local culture in Flint‚ Michigan and Mesa‚ Arizona in a huge way. The negative effects it had on both of the states not counting the other states
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