Technology has progressed rapidly since 1963‚ forever changing the way news is delivered. At that time‚ television was transitioning to become the preferred medium of choice for delivering news‚ coexisting with the newspaper and radio. The Kennedy assassination was covered with these three media‚ much as it would be today‚ with several notable exceptions. Back then‚ the transmission of news was slower. State-of-the-art news equipment for live broadcasting didn’t exist. Satellites weren’t around to
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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Essay New media vs. old media Examining the effects of social media on real-life relationships The effects of social media on real-life relationships Social media have become part of everyday life for people all over the world and is influencing society‚ individual persons and even interpersonal relationships. Social media are defined as “web-based services that allow individuals to construct a public or semi-public profile within a bounded system‚ articulate a list of other users
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Media Violence vs. Societal Violence By age 18 an American child will have seen 16‚000 simulated murders and 200‚000 acts of violence (United States 2). Over the last thirty years more than a thousand studies‚ by major medical and public health groups‚ have concluded that media violence does have an impact on children (Steyer 72). An increase in today ’s media violence comes from movies and television‚ music‚ and video games. Violence in the media can result in school shootings‚ having an aggressive
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20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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Social Media Table of Contents Table of Contents 2 Introduction 3 Traditional Marketing 3 Social Media 4 Advantages 4 Challenges 5 Disadvantages 5 Conclusion 7 References 8 Introduction Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people‚ keep in contact with attendees‚ and
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I. INTRODUCTION Media plays a great role in allowing the people to be informed‚ to be educated or to be entertained. People‚ especially teenagers‚ are purposely or unknowingly connecting to each other by communicating and informing themselves about the latest trends‚ events and happenings in the community. They are fed by information regarding different issues that happen in their day-to-day activities. Also‚ they are pleased by the good reviews of media but along with its swift development
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Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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Impact of New Media in Music Industry Introduction In the recent years‚ there have been changes in the structure of the Music industry and the paths that have been used for creating‚ promoting and distributing music. Most of these changes resulted from the advancements in technology‚ which affected both economic and technological structures of the industry. The digitization of music and its migration on to the Internet has been one of the biggest challenges to the traditional music industry. Ever
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INTRODUCTION A. Mass media as a product of modernity B. The development of communication and media as an academic discipline C. DEFINING THEORY Theory – system of law-like propositions THEORY – helps make sense of phenomena THEORY – helps in guiding action THEORY – helps predict consequence/behavior of reality THEORY – propositions to understand reality KINDS OF MEDIA THEORY * Social Scientific * based on systematic and objective observation of media and other relevant
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