Journal of Business Research 65 (2012) 1480–1486 Contents lists available at SciVerse ScienceDirect Journal of Business Research Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a‚ 1‚ Eunju Ko b‚⁎ a b University of Minnesota‚ College of Design Department of Design‚ Housing‚ and Apparel‚ 346 McNeal Hall‚ 1985 Buford Avenue St. Paul‚ MN 55108‚ USA University‚ College of Human Ecology Department of Clothing and
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“The role of media in today’s world” In the present era‚ media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society‚ infact‚ it is the media which shapes our lives. The purpose of the media is to inform people about current and new affairs . It tells about the people who are geographically divided. For many community groups and organisations‚ gaining positive and consistent coverage
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Introduction: Throughout the centuries‚ media has played a key role in the development of companies and in the incubation of capitalism mutations. The history of media shows that media and its effects have been around since the beginning of humanity and have been conglomerating into different nations developing the methods of communication. According to the French radical theoretician Regis Debray‚ there are “three historical ages of transmission technologies: the logo-sphere‚ the grapho-sphere
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Marketing Communications 2012 Current Issue Essay on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used
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POWER OF MEDIA INTRODUCTION The media reaches over a 100 million people a day. Due to its tremendous audience and the impact it has‚ the media has been able to change public opinion‚ American policy‚ and even American history. The media’s powerful influence can be seen through its portrayal of major events like the Vietnam War‚ The Spanish-American War‚ Watergate and several others. Through the years the role of media in publish affairs has changed as its influence has grown. The
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have proven that violence in the media has a negative influence in children under the age of eighteen. Statistics show that deaths and arrests involving children due to violence committed by other children has increased. Also‚ children that imitate characters who use violence in the media‚ display aggressive behavior‚ tend to be desensitized and give them reason to believe that violence can happen without consequence. The following paragraphs will explain how media violence shows children that violence
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Throughout history the news media has an important role in society by providing information for the general public and each individual. Regarded as the "fourth branch" of government‚ the influence that media has on political affairs is extremely powerful because it enable citizens to form opinions on certain issues. To many politician‚ media is an instrument of manipulation and enables them to persuade large masses of people. With power follows responsibility‚ which the public believe it is the responsibility
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problem that plagues us everyday without us even realizing it is media bias. We see it in the news. We see it on our favorite sitcoms. We read it everyday in the paper. Yet‚ we really don’t recognize it when we hear it or see it. Media bias is evident in every aspect of the media‚ yet the problem is that we don’t even recognize it when it is right in front of our faces. Are the impressions that we form about individuals a product of the media? Do we form certain opinions about particular types of people
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Introduction: Media is one of the most useful essences of human life. Media affect our modern life in nearly every way. But the taste of media depends on different ages and classes of people. There are so many differences of using media in different sectors of people. Some people use it only for entertainment and some are use both for entertainment and information. The importance of media for different classes of people: There are varieties of mediums from which people can pick and access
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networking sites‚ a new term has also entered our vocabulary – Social Media. Yes‚ we are living in the age of the Social Media. According to Wikipedia‚ “Social Media includes web and mobile-based technologies which are used to turn communication into interactive dialogue among organizations‚ communities‚ and individuals.” News now travels faster than ever before. Breaking news appears first in the Social Media than in traditional mediums like TV and newspapers. The most famous Social Media platforms now
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