[pic] 行銷管理與顧客分析 2012/1/31 Pfizer’s Lipitor new strategy for patent expired NTU EMBA 100B Paul‚ Wai-Hou Chan 陳惠濠 Table of Contents I. Introduction II. About Lipitor (Atorvastatin) III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to
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European Airline Industry – Strategies for the New Millennium European Airline Industry – Strategies for the New Millennium Debarshi Datta‚ Analyst‚ Airline Vertical with Subham L. Chakravarty‚ Asst. Manager‚ Airline Vertical This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring‚ along with the implementation of modern IT systems as an effective tool in the struggle for survival. SkyTECH
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Why India? Why IANS? With India’s growing importance in international strategic and economic thinking‚ news about the country is becoming more critical to the world. India alone accounts for over a billion of South Asia’s 1.3 billion people. The sheer mass creates news. Changes in the global balance of power‚ India’s economic rise‚ and South Asia’s continuing political and social ferment‚ are attracting worldwide attention. In addition‚ Pakistan‚ Afghanistan‚ Sri Lanka‚ Bangladesh‚ Nepal‚ Bhutan
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Hard News Vs. Soft News News stories are basically divided into two types: hard news and soft news. Hard new generally refers to up-to-the-minute news and events that are reported immediately‚ while soft news is background information or human-interest stories. Politics‚ war‚ economics and crime used to be considered hard news‚ while arts‚ entertainment and lifestyles were considered soft news. Hard news This is the term journalists use to refer to “news of the day.” Hard news is a chronicle
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watching TV or reading newspapers were the only ways of gathering news. Nowadays as thanks to the Internet there is one more option‚ the question whether it is best to rely on television news‚ or to follow online news emerged. When set beside‚ those two ways of gathering news seem to be enormously different. The biggest difference between online news and television news is the access to information. While watching news on TV‚ we are dependent on broadcast schedule of any TV station. By
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of Dragon! Chinese New Year ushering in new hope for those who celebrating it‚ as we are turning a new leaf in our lives during New Year‚ in a sense‚ we are reborn. Thus‚ Chinese New Year is to celebrate the passing of the old and the coming of the new! Before the festival‚ the families start cleaning up their houses‚ washing and wiping every corner of the house‚ repainting the walls‚ throwing or even recycling the rubbish that had stored in the house for a year! On Chinese New Year Eve‚ everyone
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A New Perspective At first I was scare of taking this course. I thought World Literature was boring‚ complicated and too hard for me. I supposed it was only about difficult lectures that I would not be able to understand‚ big complicated words that it would be hard for me to used‚ and writing‚ writing‚ and more writing. I knew this course was going to be a big challenge for me because I do not like to read neither to write. To my surprise‚ I found myself intrigue with World Literature because of
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New York vs. New Jersey Khalidah Garrett English composition‚ section M03 Professor Laura Butchy July 15‚ 2013 A way life is different from when I was younger would be the location I’ve lived in. Being born in Brooklyn‚ New York then moving to Carteret‚ New Jersey would appear to be a difficult transition for most ten year olds to handle. A few ways that made it different from each other is the pace‚ the educational system‚ and the economy. New Jersey seemed different because of the slower
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how our county is run today. Theodore Roosevelt and Woodrow Wilson debated a political situation that still effects government and industry in our nation to this day. In Theodore Roosevelt’s opinion‚ trusts are inevitable. As said in his 1910 "New Nationalism" speech‚ "There can be no effective control of corporation while their political activity remains. To put an end it will be neither a short nor an easy task‚ but it can be done". Woodrow Wilson had a somewhat different view on how trusts
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identified in various works by critics published during 1970’s. But the term ‘New Historicism’ is accurately coined by the American Critic Stephen Greeblatt in his book ‘Renaissance Self – Fashioning: From More to Shakespeare’. He simply defined ‘New Historicism’ as a method based on the parallel reading of literary and non-literary texts usually of the same historical period. A few fiction writers used this concept in their works. One among the few is William Darlymple‚ a Scotland Writer. His approach
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