| The British University in EgyptFaculty of Business Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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The proposal for arousing students’ interest in drama 1. Introduction The following proposal aims to arouse students’ interest in drama. It is prepared by the committee members of the St Mark’s College’s Drama Club and it will include three activities‚ including the details of the activities and the benefits that students can have after joining those activities. 2. The Proposed activities As some students may not be very familiar with what drama is about and don’t know that drama can let
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Introduction This case involves a dissatisfied customer of The Roccoco New York Hotel who received the service failure when she stayed in the hotel. The case demonstrates that there were four main areas where the hotel failed to meet the expectations and satisfaction of the customer and that includes internal managerial quality and the failure to manage the service failure after complaints were received. Overall The Roccoco New York Hotel failed in following fields: Failure of Internal managerial
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royalty fee of $5 per title for copyrighted books that will greatly expand his catalog. So far‚ he has limited himself to English-language books but is working on a language translation option as well. To date‚ Will’s technical skills outpace his business acumen. He is struggling with some basic decisions. He has been working on his invention as a garage operation for the last few years and has missed many of his daughter’s soccer games while working at High Tech Digital Industries to keep his family
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Outsourcing 12 1. Reason for choosing Contractor’s 12 2. Multi skilled 12 7. Benchmarking 12 1. Measuring Perfomance 12-13 2. Certification 13 3. Standard Service 13 8. Profitability 13 9. Productivity and Profit ability planning 14 1. Productivity 14 10. Staffing Issues and Total Quality Management Issues 15 1. Human Resource Issues
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Abuja Municipal Area Council (AMAC) operates seven car parks in the centre of AMAC. The Council has a requirement for a new system to control its car parks. This system must provide for the day-to-day operation of each car park—issuing tickets‚ handling payment and controlling barriers—and the management of car parks—recording problems‚ issuing season tickets and monitoring service level agreements with the security company that guards the car parks. Operational System The car park operational system
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Case 1 Contents The most important ten points in the book FAD template applied in physical product- 3D Printing FAD template applied in service product- Butler service in hospitality industry What a small startup company can learn from this book What an established‚ multi-billion dollar company can learn from this book Summary The most important ten points in the book For chapter 1‚ technology life cycles and the product life cycles are used to understand the diffusion
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"What makes for an ideal entrepreneurial opportunity?" is the question commonly asked when deciding on a new business venture. When reviewing a business opportunity there are three primary aspects to look for: Market size‚ Technology and Team. The most important requirement for a good investment is a large market opportunity in a fast-growing sector. That means a strategic view that includes evaluating market growth‚ market size‚ competition‚ and customer adoption rates. Another big determinant
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| |Faculty of Business Environment and Society (BES) | | | |MSc International Business | |
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