share increase New markets Acquisitions Growth is expensive Market in many industrialized countries and industries are mature and increasingly commoditized; gains in market shares are expensive and acquisitions often don’t work Even traditional product development (line extensions‚ improvement‚ and product modifications) seems depleted (useless) and only serves to maintain market share Shareholders and executives want a steady stream of profitable and high profile new products‚ but management
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awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing new products is important
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Case study An analysis of 3M‚ the innovation company Introduction Any review of the literature on new product development and innovation management will uncover numerous references to 3M. The organisation is synonymous with innovation and has been described as ‘a smooth running innovation machine’ (Mitchell‚ 1989). Year after year 3M is celebrated in the Fortune 500 rankings as the ‘most respected company’ and the ‘most innovative company’. Management gurus from Peter Drucker to Tom Peters continually
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2 New Product Development 2.1 Introduction New product development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature. We briefly review these models and propose a new model that is better suited to decision making regarding product performance and specification. In this chapter we start with a discussion of products and product life cycle in order to set the background for the later sections of the chapter. The outline of the
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1970s and 80s the company grew more rapidly than ever‚ based on innovative products and new businesses. For example‚ they diversified into cosmetics‚ hygiene and floppy disks. By 1991 sales were $4.7 billion and the company made 564 household products; by 2000 these figures were around ¥100bn across 650 products. How They Manage Innovation Kao combine the strengths of a disciplined and formalized product development system with the cultural values of learning and continuous improvement to
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Manion Course: Product Management MBA 759 Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing‚ as consumer demand for casual comfortable clothes has increased on an annual basis. Despite these increases in consumer demand and clothing preferences‚ Harrington still has many concerns to address in order to effectively develop and implement new clothing lines‚
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Stephanie do: institute a basic reorganization‚ or re-create the Jack Donally model of strong leadership? Big Shoes to Fill by Michael Beer • Reprint R0605X A larger-than-life CEO left Innostat with larger-than-life problems. The new boss knows the company needs fundamental change‚ but the image of her predecessor hovers. HBR CASE STUDY Big Shoes to Fill COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Michael Beer The memorial
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developing the networking equipment for the industry. Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also very important to maintain the growth in global
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Health products are sold to veterinarians‚ livestock producers‚ and horse and pet owners in more than 140 countries around the world and used in more than 30 species. Pfizer Animal Health is committed to providing high-quality‚ research-based health products for livestock and companion animals. The company continues to invest more in research and development than any other animal health company. This offers opportunities for substantial growth and internal synergy. Pfizer has more new animal health
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Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly‚ Campbell’s products spread all over 3 segments of condensed soups‚ ready-to-serve soups and dry soup‚ and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC
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