2014 Assignment ‘Le Petit Chef’ Cooper‚ Edgett and Kleinschmidt (2011) have identified three important aspects for portfolio management: strategic alignment‚ balance and value maximization. Bad portfolio management can yield in failure of new product development (Kester‚ Griffin‚ Hultink & Lauche‚ 2011). This is currently the case at Le Petit Chef‚ as I will explain below. Le Petit Chef doesn’t use strategic methods to make portfolio decisions‚ but applies financial methods‚ as is shown in exhibit
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Guanyun Yang (5028456) Liu Yang (5912317) PANJAI SANGKEAW (5349708) Product Development • Creating new product or improving: – Cost – Quality – Performance – Time (Bhuiyan 2011 and Primo and Amundson 2001 ) • Achieve business goals – Entering new markets – Selling more to existing customer – Winning business from competitors (Chron 2014) Product Development Cycle (Liu 2003) PANJAI SANGKEAW (5349708) Product Development Nissan Design Cycle. The firms’ expectations Customer orientation
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processes to those of another proved insurmountable because there was neither a common language nor clear and consistent definition of the key elements of the front end. As a result‚ the group developed a theoretical construct‚ defined as the New Concept Development (NCD) model‚ in order to provide a common language and insights on the front end activities. The model consists of three key parts: five front end elements‚ the engine that powers the elements‚ and external influencing factors. Proficiency
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Michelle Stewart Operations Management FHE‚ Inc. Synopsis and Purpose Lum Donaldson is a product development engineering manager for FHE‚ Inc. The company manufactures pumps and related fluid-handling equipment. The company supplies products used to transfer liquids of all types‚ including paint‚ adhesives‚ and food products. The pumps supplied by the company are used by the automobile and appliance industries‚ in vehicle servicing‚ in home construction and in other ways. Lum has discovered
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of an organization (Stevenson‚ W. J.‚ & Hojati‚ M.‚ 2007). The operations function comprises a significant percentage of the employees and physical assets in most organizations. Operations managers are concerned with each step in providing a product or service. They determine what should go into an operating system‚ such as equipment‚ labor‚ facilities‚ materials‚ energy‚ and information‚ to produce the output(Stevenson‚ William J.‚ and Mehran Hojati.‚ 2007). Operations managers are also responsible
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“We’ve Got Rhytm! Medtronic Cardiac Pacemaker Business”. Please answer the following questions: a. Which of the improvements in the new product development process that the Medtronic management team implemented strike or impress you as having been particularly crucial to turning the company around? b. What are the costs and benefits of having implemented product line architecture and train schedule in the pacemaker business? Answer: a. I am so impressed with the platform strategy‚ even though
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MICHAEL BEER RACHEL SHELTON BoldFlash: Cross-Functional Challenges in the Mobile Division On January 16‚ 2012‚ Dr. Roger Cahill walked into his office in BoldFlash’s Waltham‚ Massachusetts headquarters at 7 a.m.‚ less than a year into his new role as Vice President of the company’s Mobile Division. His predecessor’s personal photos and mementos had been packed up months ago‚ but they still sat in a corner‚ patiently waiting for someone to collect them. Cahill didn’t have the heart to
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to product development using their test kitchen to develop new products through intuition‚ then releasing limited-edition variations to test market new products. They eventually developed a four step process for research and development where new ideas would be screened and tested their limited focus groups. Promising products would then be put through a quantification of volume test process using the Nielsen BASES I&II‚ (Rangan & Yong‚ 2009). In late 2004 TruEarth developed a product to
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Idea Generation (50 points) • What techniques will you propose to CB to generate ideas that can be developed into viable concepts? Since this is CB’s first foray into consumer products I would propose that CB use all venues available to generate ideas that can be used to develop into successful products. The diagram given in the figure at the start of part II of the test book shows five routs: Technology End user Team Other insiders Other Outsiders • Of the many methods for ideation
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Samsung Hybrid Marketing Plan 1.0 Introduction 1.0.1 Purpose of Report This report involves the development of a marketing plan for 12 months from February 2012 to January 2013 for the launch of Samsung Hybrid Smart TV in February 2013 in Singapore which has new motion feature. Samsung Hybrid is being innovated to satisfy the social needs of technology savvy and family orientated group. As a fast-paced and busy country‚ Singaporeans like to have many features in one device to multitask. In
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