REFERENCES 15 LIST OF DIAGRAMS Diagram 1. Space matrix of Beeline 7 LIST OF TABLES Table 1. Result of Space matrix 6 Table 2. Strategies evaluation 10 Table 3. Ranking and scoring 11 LIST OF FIGRUES Figure 1. BCG matrix 3 Figure 2. Product life cycle 3 INTRODUCTION GTEL Corporation and VimpelCom penetrated in Vietnamese telecommunication market in 8th July 2008 under the brand name Beeline VN to provide GSM/EDGE voice and data services to cover all Vietnam with over 86million people
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location 2 Activity 2 Services Offered 2 Product/service ideas 3 Try before your buy 3 Packages 3 Activities packages 3 Idea generation 3 Executive Summary The main purpose of this report is to analyze new product development and strategy. Some specific objectives are to identify and choose the suitable product for the market and completely develop it. The report
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Managers are in business to make money. Product or service. SUPPLIERS - Source – Make – Deliver - CUSTOMERS They also Plan – above Make. Also‚ service product/service after they deliver product/service. Today more than ever‚ managers/SC must manage returns. Managing the return function is extremely important now. SCOR model – supply chain operations reference model. How businesses do business. Projects and processes. Improve processes of projects. Can you have a perfect process? Should
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United Cereal: Lora Brill’s Eurobrand Challenge Decision: Healthy Berry Crunch – new breakfast cereal French Subsidiary-> Launch United Cereal: Breakfast Cereal Pioneer: 2010: 100 BDay Originially: packaged cracked wheat‚ rolled wheats‚ malt flakes Diversified: snack foods‚ diary products‚ drinks‚ beverages‚ frozen foods‚ and baked goods. Business= 9 Billion (cereal =1/3 x 9 = 3 billion. UC’s Corporate Values‚ Policies‚ Practices.: Commitment‚ Diligence‚ Loyalty The UC Way – processes & Practices
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BMW: The 7-Series Project (A) Submitted to Prof Ganesh N Prabhu (New Product Development) 12th July‚ 2011 Group 1F Abhishek Sonane‚ 1011297 Namrata Keshwala‚ 1011254 Nirmal Preethi G‚ 1011257 Pavan Kumar Uramandith‚ 1011337 Abstract The case elaborates on the different options considered by BMW regarding the manufacture of its prototype vehicles. Historically‚ BMW ’s prototypes were handcrafted by highly skilled artisans in the company ’s shop. A proposal had been made to alter the process
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The Dim Lighting Company Case Analysis Mgt 311 May 14‚ 2013 Abstract Dim Lighting Company is a subsidiary of a major producer of electrical products. They are in a dilemma with either going ahead with a new product or update the equipment they have now. At the board meeting Mr. Spinks presents his case to go forth with the new idea of micro-miniaturization of lighting source. But after Ms. Preston‚ the accountant‚ and Mr. Boswell‚ the production manager‚ spoke a heated debate started between
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TO: Irene O’Connell New Product Manager Ireland International Travel‚ Ltd. FROM: Virginia Shipman New Product Specialist Chalmers Industries ABOUT: Not carrying wood chipper blades This is to advise you that we have decided that we will not be carrying your wood chipper blades with our line. While your blades are of decent quality‚ we do not feel that the quality of steel used to make them will hold an edge. We hold our line to very high standards. While the blades have a
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Managing New Product Development New product development requires organizations to facilitate cooperation and coordination between department boundaries within the organization. To facilitate this cooperation and coordination‚ organizations form cross-functional new product development teams to lead and manage the development process for new products. There are several variations that these teams can be formed and managed. New product development teams can be structured into four types: functional
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MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 12 Paper Products‚ Inc. Group Case 1 Prepared by: Vaccarezza‚ Andrew M Jiang‚ Benson X Longcrier‚ Emily N Benson‚ Brooke E Kalachik‚ Tatyana Konkel‚ Meghanne B Lay‚ Tiffanie N Skinner‚ David March 21‚ 2007 TABLE OF CONTENTS Introduction 1 Executive Summary 1 Major Relevant Issues 2 Central Problem 2 Implications 3 Alternative Solutions 4 Recommended Solution 5 Introduction For
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Writing For writing tasks student’s writing is assessed on the following criteria: Content: successfully communicating all the points required in the task; taking the opportunity to use original content when appropriate. Accuracy: using structures and vocabulary correctly. Range: using own structures and vocabulary (i.e. not just the structures and vocabulary given in the instructions). Register:appropriate use of register (e.g. formal/informal‚ persuasive‚ complaining‚ etc). Organization/cohesion:
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