TEACHING NOTE AIR DECCAN: REVOLUTIONISING THE INDIAN SKIES DVR Seshadri and Jane Henry∗ CASE FACTS Civil Aviation in India‚ since its inception‚ has been a mode of transport mainly for the elite‚ and it implies that it is within the means of affordability of less than 1% of the population only. The launch of Air Deccan in the last two years has changed this paradigm forever. The singular driving force behind this audacious venture is Captain Gopinath. Over the years‚ there have been many low-cost
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EXECUTIVE SUMMARY: This project is about VITAMIN WATER. It covers the core concepts that are involved in the production‚ development and implementation of this product. Taking an initiative and launching a new product for the local market‚ this concept involves giving a new era to the mineral water. This report guides about the product attributes‚ boosting its phases to penetrate through target market identification and segmentation‚ planning for market positioning‚ effective pricing strategy‚ how
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FOR THE DEVELOPMENT OF NEW INDUSTRIAL PRODUCTS GLEN L URBAN & ERIC VON HIPPEL This article talks about how market research can provide useful inputs in the Lead User Methodology which can improve the productivity of new product development‚ especially to those products that are subject to rapid technological changes. Lead users not only provide information concerning their unfilled needs but even provide solutions and can even be developers of successful new products. Lead user are characterized
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New Product Launch Marketing Plan‚ Part I New Product Launch Marketing Plan‚ Part I International: Fiat Market Needs and Market Growth “Vehicle shipments in NAFTA totaled 2‚238‚000 units for FY 2013‚ representing a 6% increase over FY 2012. In the U.S.‚ vehicle shipments were 1‚876‚000 (up 7% from FY 2012)‚ in Canada 269‚000 (up 5%) and 93‚000 for Mexico and other.” (Fiat 2013 Full Year Q4 Results‚ 2014) “Fiat forecast that group trading profit this year will rise to between
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BOTTLED WATER – A REPORT 1. INTRODUCTION: The global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extract from the ground‚ slap a label on and sell at competitive prices. Examples of these companies includes: Aquafina (Pepsi)‚ Dasani (Coke)‚ Perrier (Nestle)‚ Evian‚ and Fiji Water among hundreds of others. Many countries have become very oriented toward bottled water. According to
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[pic] EXECUTIVE PACKAGE (Package Duration 20 / 22 days) BASIC PACKAGE: • Hajj Application‚ Draft for Mualim / transportation and Filing of Government forms for Hajj Visa. • Accommodation in ZamZam Towers Makkah for 8 days on BB basis. • Accommodation in Anwar Al Madina Movenpick for 3 days on BB basis. • 5 to 6 Days accommodation in Aziziah (3-4 days before and 2 days after Hajj depending upon flight schedule and sighting of moon) on gender based room sharing of 6-7 persons with Full
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Water Pollution Water – The Elixir of Life Can you imagine life without water? Take a minute and think about it. We need water for all our daily essential activities – drinking‚ bathing‚ cleaning… In fact‚ every living thing on this planet needs water Water pollution And what do we do with this vital resource? We take its all important ability – we all know that water can dissolve many of the thing that we dump in it – to make it a giant rubbish bin. In fact‚ we even throw things
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production plant in Europe to serve the market because of the high cost of transporting the products from our US plant. This report provides an evaluation of the attractiveness of moving our manufacturing operations to Spain. In making our decision‚ we referred the 2012 Chartbook of International Labor Comparisons. All of our facts and statistics can be referred to within that report. We compared the location for our new plant in Europe with Spain‚ Italy‚ and Portugal. We looked at labor market indicators
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A 2007 study finds that discharge of untreated sewage is the single most important cause for pollution of surface and ground water in India. There is a large gap between generation and treatment of domestic waste water in India. The problem is not only that India lacks sufficient treatment capacity but also that the sewage treatment plants that exist do not operate and are not maintained.[1] The majority of the government-owned sewage treatment plants remain closed most of the time due to improper
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Limited’ products Executive summary Thai President Foods Public Limited was established on February 15‚ 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co.‚ Ltd. of Taiwan – providing manufacturing technology expertise and SahaPattanaphibul Co.‚ Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi
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