Anselm‚ God is a being than which none greater can be imagined. He said that God exists as an idea in our mind but not in reality. In fact‚ a being that exists as an idea and also in reality is considered to be greater than a being that only exists only as an idea. In this case we can imagine someone who is greater than that idea in our mind. So‚ according to the superiority that being should be God but according to believes and ontology we cannot imagine someone greater than God because God is the
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superior customer value. By creating value for customers ‚ they in turn capture value from customers in the form of sales‚ profits‚ and long term customer equity. In the face of today’s changing business ‚ to success ‚ this expand model of marketing is very much helpful. All steps of this marketing process is important. As a first step‚ marketers need to understand customers needs and wants and the market place within which they operate. Once its fully understood ‚ consumers and marketplace‚ Marketing
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Introduction In this assignment‚ I am going to invent a product‚ examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market‚ or at least‚ there is no similar existing product. It is a conventional swivel clothesline‚ but with
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engineering‚ new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation‚ product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle
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they have become more aggressive and adept than Coke in cornering the non-carbonated beverage market. It is in this market that Pepsi is seeking to obtain a sustainable competitive advantage over Coke. It their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For
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DRAFT PROPOPSAL OF NEW PRODUCT DEVELOPMENT For every successful new product‚ many new product ideas are conceived and discarded. Therefore‚ companies usually generate a large number of ideas from which successful new products emerge. I work as a strategic manager in Solarland Co.‚ Ltd. This company does business of electronic appliances. As a Strategic Manager‚ I have been directed by my BOD to introduce a new product in Bangladesh. I want to introduce a Solar Based LED TV which will be run with
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Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats ……………………………………………………………………
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High unemployment rate hits Eurozone Executive summary This report is going to evaluate the financial situation which happened in the Eurozone since the year 2008. As we all know‚ the Eurozone suffers the financial crisis and debt crisis in the 2008 and 2010 respectively. This two events lead the economic situation in Eurozone falls into the recessionary status. As the economy continues to fall down‚ the countries in Eurozone is plagued by many problems. And the unemployment issue is a main
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economic growth can be very advantages for a country because it decreases the level of unemployment and gives the majority of the population to enjoy a better standard of living. But‚ there are some drawbacks when it comes to a high rate of economic growth. Inflation Risk : If there’s a high rate of economic growth‚ there could be a negative impact on the economy because it will lead to inflation. If there is a high growth rate with a high inflation‚ the growth rate can hardly be counted
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‘De-commoditizing’ generic products in a business often leads to innovative success. To justify this‚ this report will use methods and strategies used when screening for a new business opportunity‚ explaining the importance of considering alternative needs that are addressed with the same initial solution. The opportunity identification process is utilized in elucidating final differentiated product. This report assumes that an entrepreneur is working to innovate with the criteria stated above and
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