National Day (1st October)‚ Chinese New Year (January/February)‚ New Year’s Day (January) and Labour Day (1st May). MARKETING CHANNELS Promotional activities in shopping malls and department stores are the most popular promotional and sales activities‚ followed by discount/price reduction‚ TV commercials‚ discount coupons‚ promotional stands‚ exhibitions‚ buy-one- (or more) gets-one-free. PURCHASING POWER On average‚ respondents owned 4.2 pairs of shoes‚ 1.2 pieces of wallets‚ 1.3 pieces
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Analysis iii. Product Life Cycle III. Marketing Objectives iv. Sales/Market Share v. Profit vi. Product range vii. Geographic Representation viii. Exporting IV. Target Markets ix. Marketing approach x. Product differentiation xi. Market segmentation xii. Geographic xiii. Demographic xiv. Behavioural (product related) xv. Psychographic V. Marketing Strategies xvi. Product xvii. Price
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The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore‚ it is critical that Allround maintain its market-leading position in terms of market share‚ profitability‚ and sales in order to fund these new initiatives. While Allround is a leader in brand awareness and brand most frequently purchased‚ there are direct competitors to Allround. These competitors
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Marketing opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides
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in Bangladesh. So‚ we want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched
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Environment8 Internal Environment9 Corporate Cultures9 SWOT10 Strengths10 Weaknesses11 Opportunities11 Threats12 Marketing Strategy13 Objectives13 Target Markets13 Strategies15 Positioning17 Marketing Mix19 Product19 Quality19 Design20 Features20 Packaging21 Price21 Promotion24 Sales24 Advertising24 Distribution27 Channels27 Financials28 Controls29 Marketing Organization29 Implementation30 Contigency31 References32 Executive Summary The Apple iPhone was released on June
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I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year‚ and in that time‚ it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept
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I. EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role
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A Market Plan in the Speedo International Limited Executive Summary Speedo International Limited manufactures swimwear of all types for recreation and also for competition. This marketing plan illustrates the strategies that the company is using in order to get retain its customers and to win others. It also illustrates the strategies that the company is employing in order to cope with the stiff competition that is in the market. Until some years ago‚ Speedo enjoyed an almost monopolistic business
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MAR004-3 Global Marketing Assignment 2: Individual Written Report Developing a Global Marketing Plan for UNIQLO Introduction For Part I‚ Group Presentation‚ you have undertaken a Market Audit and Competitive Market Analysis for UNIQLO. In Part II you will prepare the Marketing Plan‚ i.e.‚ the ‘action plan’. In Part I you have: a) chosen a market (country) from one of the two regions (the European Union or South America)‚ and b) undertaken a market audit and competitive analysis for
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