SWOT analysis of McDonald’s Hong Kong Strengths 1. Financial Investment: McDonald’s spends a lot of money for marketing promotion and branding. For example‚ McDonald’s will invite celebrities as the spokesman (Eason Chan) and spokeswoman (Joey Yung) for different promotion. McDonald’s launch large marketing campaigns from time to time to keep customer engaged. For example‚ the Monopoly Game in 2011. 2. Location coverage: McDonald’s restaurants locate basically every shopping mall and
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COMPANY OVERVIEW GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical and healthcare companies. The company is engaged in the discovery‚ development‚ manufacturing and marketing of pharmaceutical and consumer health-related products. The company primarily operates in 120 countries and its products are sold in more than 150 countries. GSK is headquartered in Brentford‚ the UK and employed 99‚913 people as of December 31‚ 2009. The company recorded revenues of £28‚368
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SWOT Analysis of Nestle‚ the popular food brand Based in Switzerland‚ Nestle is the world’s leading health‚ nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world‚ the multinational company employs around 333‚000 people‚ and produces a wide range of products‚ making it one of the most preferred food brands today. Since its formation‚ Nestle has made a number of corporate acquisitions and is also
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Email Developing a total communication strategy in the uk market 1. INTRODUCTION This report will critically analyse the external environment of the mobile phone operators industry with the application of appropriate strategy tools including PESTEL and Michael Porter’s five forces models. An immediate result of this would be the identification of opportunities and threats that may arise from change in environmental factors and assessment of the attractiveness of the industry respectively. The
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Question One i. Introduction The Monarch Insurance Company Limited was established in the year 1978. The company assumed new ownership in year 2005. It is under the new leadership the it has formalized its strategy development process. The first strategic planning was conducted in 2005 with a review in 2008. The current effort is towards orienting the company to its new direction in view of the statutory changes within the Insurance Industry and in pursuit to higher and better performance. The
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larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services primarily destinations in the United States‚ but also ventures to Puerto Rico‚ Mexico‚ and almost a dozen countries in the Caribbean and Latin America. (hoovers.com) “JetBlue is New York ’s Hometown Airline(TM) with other
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L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
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three Australians. Aiming to be the first in the market with product innovations‚ Sunbeam introduced a range of new appliances—including an iron that featured a patented safety cut-out mechanism; the first plastic jug-style kettle and a fast-boil kettle‚ the Express kettle; the Oskar food processor; Quantum‚ a cordless automatic kettle; and the Toast ’N’ Crumpet toaster. Many of the new products became top sellers‚ and their excellence in design and function was recognised with several Australian
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AAJ TAK’s News Channel’s Success Story ------------------------------------------------- Price: | Case Code | : | BSTR097 | For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges------------------------------------------------- ThemesDifferentiation | Case Length | : | 14 Pages | | Period | : | 2000 - 2004 | | Organization | : | TV - Today Network | | Pub Date | : | 2004 | | Teaching Note
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Circus‚ New Delhi - 110 001 HEAD OFFICE Nestlé House‚ Jacaranda Marg‚ ‘M’ Block‚ DLF City‚ Phase II‚ Gurgaon - 122 002 (Haryana) BRANCH OFFICES Spencer Plaza‚ 6th Floor‚ 769‚ Anna Salai‚ Chennai - 600 002 (Tamil Nadu) Tower “C”‚ 12th Floor‚ DLF IT Park‚ 08‚ Major Arterial Road‚ Block - AF New Town‚ Rajarhat‚ Kolkata - 700 156 (West Bengal) 1st Floor‚ ICC Chambers‚ Near Saki Vihar Telephone Exchange‚ Saki Vihar Road‚ Powai‚ Mumbai - 400 072 (Maharashtra) M-5A‚ Connaught Circus‚ New Delhi –
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