measure of congruence: An application to sponsorship. Psychology & Marketing 24 (11)‚ 975-1000. Friedman H. H.‚ Friedman L.‚ 1979. Endorser effectiveness by product type. Journal of Advertising Research 19‚ 63-71. Golsmith R. E.‚ Lafferty B. A. et Newell S. J. (2000)‚ The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands‚ Journal of Advertising‚ 29‚ 3‚ 43-54. Heckler S. E.‚ Childers T. L.‚ 1992. The role of expectancy and relevancy in memory
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SEGi COLLEGE KUALA LUMPUR SUBJECT: BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILTY SUBJECT CODE: 2LAW0914 LECTURER: MS. LOGESVARY ASSIGNMENT TITLE: Discussion and Analysis: Why Business Fail To Management Ethnics in the Workplace. 1. INTRODUCTION In brief‚ business ethics is the application of ethics in business. In another explanation‚ business ethics is the application of general ethical ideas to business behavior. Ethical business behavior facilitates and promotes
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In the nineteenth century the people of Ireland emigrated from their native country and flooded into the English speaking countries of the world such as England‚ Wales‚ Canada‚ Australia and New Zealand in great numbers. The great number of Irish immigrants from this period‚ however‚ decided to try to make their new life in the United States of America‚ especially the American Northeast. Millions of Irish came into the United States during the nineteenth century with a vast percentage of them arriving
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(July)‚ 21-35. Metwally‚ M. M. (1978). "Escalation Tendencies of Advertising‚" Oxford Bulletin of Economics and Statistics‚ 40 (May)‚ 153-163. Miles‚ R. E.‚ and C. C. Snow. (1978). Organizational Strategy‚ Structure and Process. New York: McGraw-Hill. Newell‚ Allan‚ and Herbert A. Simon. (1972). Human Problem Solving. Englewood Cliffs‚ NJ: Prentice-Hall. Oliva‚ Terence A.‚ Diana L. Day‚ and Wayne DeSarbo. (1987). "Selecting Competitive Tactics: Try a Strategy Map‚" Sloan Management Review‚ 28‚ 5-15. Porter
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Research Methodology Procedures used in making systematic observations or otherwise obtaining data‚ evidence‚ or information as part of a research project or study (Note: Do not confuse with "Research Design‚" which refers to the planning and organization of such procedures). Types of Research Methodology: Primary Research:- Primary research consists of the collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary
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CLIMATE CHANGE AND POLICY Contents Carbon Cap and Trade Carbon Offsets Carbon Taxes Clean Development Mechanism Climate Change and Food Situation Dealing with the Uncertainty about Climate Change Double Dividend Economics of Forest Carbon Sequestration as a Climate Change Mitigation Strategy Intergovernmental Panel on Climate Change (IPCC) International Climate Treaties and Coalition Building Carbon Cap and Trade G Wagner‚ Environmental Defense Fund‚ New York‚ NY‚ USA; Columbia University’s
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10 Employment Relations Chapter Objectives v To outline alternative perspectives on power and authority in the employment relationship v To outline the relationship between HRM and employment relations v To discuss key trends in employment relations‚ particularly trade union decline and the rise of non-unionism v To outline the notions of employee ‘voice’‚ employee involvement and participation v To discuss the various means by which employees can be given a voice in organisational decision-making
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Phones and Networks- Re-igniting the replacement cycle- UK. (2010). http://academic.mintel.com (Accessed on 2/5/2010) 32) Motorola Annual Report 33) Motorola Inc. Annual Report on Form 10-K. (2008). http://motorola.com (Accessed on 3/5/2010) 34) Newell‚ C 35) Nokia Annual Report (2008). http://www.nokia.com (Accessed on 4/5/2010) 36) o2 37) Prasenjit‚ Vibhas‚ Vikram. (2009). http://www.scridb.com/doc/13202555/Nokia-Strategy-Final (Accessed on 2/5/2010) 38) Prashant‚ N 39) Reardon‚ M. (2009)
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Aggression and Violent Behavior 18 (2013) 605–610 Contents lists available at ScienceDirect Aggression and Violent Behavior Ethical‚ legal and social issues surrounding research on genetic contributions to anti-social behavior Colleen M. Berryessa‚ Nicole A. Martinez-Martin‚ Megan A. Allyse ⁎ Stanford University‚ Center for Biomedical Ethics‚ United States a r t i c l e i n f o a b s t r a c t Article history: Received 26 March 2013 Received in revised form 27 June 2013
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0-521-28414-7 Gerd Gigerenzer‚ Peter M Epstein‚ S.‚ Pacini‚ R.‚ Denes-Raj‚ V. & Heier‚ H. (1996). Individual differences in intuitive-experiential and analytical-rational thinking styles. Journal of Personality and Social Psychology‚ 71‚ 390-405. Newell‚ A. & Simon‚ H. A. (1976). Computer science as empirical inquiry: symbols and search. Comm. Of the ACM. 19‚ 113-126. Dechter‚ R. & Pearl‚ J. (1985). Generalized Best-First Search Strategies and the Optimality of A*. Journal of the Association for
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