Key Marketing strategies 1. INTRODUCTION:MARKETING Marketing is a relatively new concept in the area of information science. Traditionally considered synonymous with selling‚ marketing was thought to belong exclusively to the profit- making sector. Because libraries and information units received their funding from sources other than the immediate user‚ and because librarians and information professionals perceived the value of their product to be self-evident‚ they did not consider that marketing
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Brand extension success factors Problem definition and objectives In a highly competitive environment‚ organizations are convinced that the launch of new products in order to stratify the need of consumers can lead to an increase the success of a company. The strategy of launching new products can be successful but it remains some risks. Indeed‚ the launching from 30 to 35 % of new products has failed. Because of some factors like the high level of advertisement costs and the increasing competition
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Refan Company was founded in Bulgaria in the early 90’s as a family business. At first it operates in the area of imported perfumes and cosmetics. Later on the company develops a production of perfumes‚ bath products‚ cosmetics and natural soaps through its own development links they manage to build. In the next years the company places very well on the Bulgarian market making itself the largest producer of perfumes and natural cosmetics. Company expands internationally with his own trademark “Refan”
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Corporate Strategy The economic activities performed by Dell encompass the development‚ manufacturing‚ sale and support of personal computers and computer-related products. Since its foundation‚ the company has been based on the Direct Model‚ i.e. Dell has always tried and managed to create direct relationships with its customers‚ by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In order
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Introduction We often hear or read about various success stories. But what is success and what criteria should organizations use to identify success? What factors lead to a successful project? The purpose of this article is to define project success criteria‚ clarify their difference with success factors and analyse their importance in project management methodology. One of the vaguest concepts of project management is project success. Since each individual or group of people who are involved in
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PROJECT MANAGEMENT SUCCESS FACTORS FOR SUSTAINABLE HOUSING: A FRAMEWORK Abu Hassan Abu Bakar1‚ Arman Abd Razak‚ Shardy Abdullah and Aidah Awang2 School of Housing‚Building and Planning‚ Universiti Sains Malaysia‚ Pulau Pinang‚ Malaysia 1 abhassan@usm.my and 2aidah0622@yahoo.com ABSTRACT Housing is the critical issue in global urbanization which have a tremendous impact on the environment – both during construction and through out their. As the key element in urban development‚ housing
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Newell Rubbermaid Upgrades Newell Rubbermaid is a varied manufacturer and marketer of a variety of high volume brand-name consumer products. The firm is divided into four business groups‚ which are the Rubbermaid group‚ Sharpie group‚ the Levolor/Hardware group and the Calphalon Home Groups. The Rubbermaid group consists of products such as storage containers‚ waste and recycling containers‚ cleaning products‚ play systems and children’s toys. Sharpie group produces writing instruments‚ while
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Hard Work is the Key to Success "One percent inspiration‚ 99 percent perspiration"Edison’s definition of genius has often been quoted to define success as well. Even before Edison‚ the rigors of success were described by painter Michelangelo thus: "If people knew how hard I had to work to gain my mastery‚ it wouldn’t seem wonderful at all." Achieving success is almost like finding Godthe destination is the same‚ but the roads are as varied as the seekers. All you need to do is choose your path
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Ethics – The Key of Commercial Success Business sometimes is evil‚ because the only thing it wants to get is money! This is a common opinion of people about commerce. Since human beings first developed the enterprise of commerce‚ businessmen have been fighting for profit. However‚ the most successful and greatest businessmen‚ like Andrew Carnegie‚ or Bill Gates‚ are all people who follow a fixed rule of ethics. Ethics is the basic rule for people to judge whether something is good
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APPENDIX 1 EXHIBIT 1- Layers of the business environment 1. The macro - environment – (using the PESTEL model) 2. Industry (or sector) – (using 5 forces model) 3. Competitors ( using strategic groups‚ market segments and critical success factors) EXHIBIT 2 - PESTEL ANALYSIS Political Hungary in 2004 joined EU Strong government power in US to ban/regulate alcohol and distribution Hungarian government did not offer any trade support to the nation’s wineries Economic Exchange rates Duties and import
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