Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE This report is submitted as a partial compliment for the Risk and Control Strategy module of the BBA degree’s 4th Semester Prepared by THILANKA HEWAGE Table of Contents 1. Introduction 2. What is Corporate Governance? 3. Corporate Governance Today 4. Reports on Corporate Governance
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Corporate Fraud I. Introductions a. Fraud in the accounting environment is on the increase. b. Fraud takes place in different forms in the accounting environment. II. The growing risk of fraud and corruption a. Local problems‚ global pain b. Awareness is crucial c. Tailoring efforts to avert damage III. Preventing Fraud a. Background checks and enhanced due diligence b. Monitoring and evaluating preventive controls c. Continuous controls monitoring IV. Can we eliminate fraud and corruption
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Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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SUBJECT Corporate Strategy LECTURER Brian Jones COURSE Master of Business Administration TITLE Assignment 2–Individual–LG BATCH CODE MBWD5 1229A Submitted on Due Date? YES (Date submitted: 04/10/2012) Submitted soft copy? YES (Date submitted: 04/10/2012) Word limit observed? YES (No of words:) Table of Contents INTRODUCTION 3 BUSINESS LEVEL STRATEGIES 4 Market
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Corporate Restructuring: Corporate restructuring is one of the most complex and fundamental phenomena that management confronts. Each company has two opposite strategies from which to choose: to diversify or to refocus on its core business. While diversifying represents the expansion of corporate activities‚ refocus characterizes a concentration on its core business. From this perspective‚ corporate restructuring is reduction in diversification. Corporate restructuring is an episodic exercise‚
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BBA-4th sem 2012 AGRA UNIVERSITY ON CRITICAL ANALYSIS OF FUNCTIONAL STRATEGIES OF INDIAN TOBACCO COMPANY PREFACE It gives me a great pleasure to bring forth this project. BBA is a course that actually teaches business administration. Our project on FUNCTIONAL STRATEGIES OF ITC Company gave us ample information which is actually not found in the books. The practical facts as to how a company formulates different strategies have encouraged me to present this project. This project will enlighten
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Categories of corporate restructuring Corporate Restructuring entails a range of activities including financial restructuring and organization restructuring. 1. Financial Restructuring Financial restructuring is the reorganization of the financial assets and liabilities of a corporation in order to create the most beneficial financial environment for the company. The process of financial restructuring is often associated with corporate restructuring‚ in that restructuring the general function
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Newell Company had a 20-year track record of building shareholder value through successful acquisitions of companies such as Sharpie pens (2). Rubbermaid Incorporated‚ which had recently topped Fortune’s list of the most admired companies‚ and it included No. 1 spot in 1993 and 1994 (4). Rubbermaid was very profitable and growing quickly with a long history of innovation and a reputation as a smart brand marketer before 1994. Also because Newell and Rubbermaid both sold household products through
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Question: Critically analyse the state of corporate governance in both the private and public sector in Zimbabwe. [100] Introduction The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee‚ 1992). More specifically it is the framework by which the various stakeholder interests are balanced‚ or‚ as the IFC states‚ "the relationships among the management‚ Board of Directors‚ controlling shareholders‚ minority shareholders
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