DOES NEWELL HAVE A SUCCESSFUL CORPORATE-LEVEL STRATEGY? DOES THE COMPANY ADD VALUE TO THE BUSINESSES WITHIN ITS PORTFOLIO? Newell’s has a good corporate- level strategy as they had over 40 businesses in the late 1990’s. They main objective is to acquire companies failing and have financial problems. They bring up these companies by developing them to become cost efficient through operational strategies and creating profits. This will take Newell up to 18 months to transform these companies. The
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The case is about the company Newell considering the acquisition of Rubbermaid Incorporated to develop a new company. . Rubbermaid is a manufacturer of plastic products ranging from children’s toys‚ house wares‚ to commercial items. Acquisitions are Newell’s main foundation when it comes to growing as a company and making sure every acquisition goes through the proper Newellization process to improve new businesses. Rubbermaid suffered from problems affecting the retail buyers who purchased their
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Newell Company: Corporate Strategy This case presents an example of a real world dilemma for corporate executives. It is not enough for a company to have superior historical financial performance for the financial markets. These markets will put a premium on a company only if the business strategy is sound and the plans for future growth are solid. Under such constant pressures for growth‚ company executives constantly look for the "hidden gems" in other companies‚ geographical areas‚ and product
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big buyers‚ such as the Walmart‚ Sears‚ Kmart (back then)‚ etc. The company’s CEO John McDonough saw the acquisition of other smaller companies as a way of achieving the $10 billion market value threshold‚ which would give Newell leverage and bargaining power over their big clients and fulfil the corporate-level strategy. Once a smaller company is acquired by Newell almost immediately it goes through a process called “Newellization” which meant that costs would be cut and profit margins increased
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Newell Company: Corporate Strategy Subject Marketing Strategy SECTION B‚ MBA II Introduction The CEO John McDonough oversaw for Newell Company during 1998 oversaw two acquisitions. First was the acquisition of Calphalon and second was the acquisition of Rubbermaid. Calphalon was a privately held manufacturer of anodized aluminum cookware whereas Rubbermaid was a manufacturer of plastic consumer and commercial products. It was decided that the new company would be named as Newell
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In recent years‚ companies have managed to turn their backs on employees and investors‚ all because they wanted to save money and do what’s best for the company and them without caring how it would affect the employees and investors. They became greedy and did whatever it took to get themselves rich by lying to investors with balance sheets that didn’t include money-losing assets and laying off employees leaving them jobless and feeling betrayed. Even though both employees and investors were betrayed
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Newell Company Corporate Strategy Assignment Case Analysis Corporate Strategy Newell focuses on market for hardware and do-it-yourself (DIY) products to volume merchandisers Adhering to a strategy of acquisition‚ consolidation and centralization‚ the company built divisions with economies of scale across a broad range of price points in numerous product offerings. Based on “Build on what we do best” philosophy The strategy is to acquire companies that manufacture low-technology
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product to large mass retailer. The goal of the company was to increase its sales and profitability by offering a complete and complementary range of products and reliable service to the mass retail stores. Newell’s initial focus was on home and hardware products which later on expended to other markets. The company strategy was to grow and expand its product line through acquisitions‚ rather than internal growth. Before 1998 Newell acquired different companies in the basic home and hardware products industry
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Yes‚ Newell does have a successful corporate strategy and it does add value to the businesses within its portfolio. Newell’s corporate strategy can be summarized as follows. Newell manufactures low-technology‚ high-volume staple products in the categories hardware/ home furnishings‚ office products as well as housewares and sells to large mass retailers. It mirrors the consolidation in the retail business and the related market power of volume merchandisers by a continuous flow of acquisitions of
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Newell Company: Corporate Strategy Newell‚ manufacturer and marketer of basic home and hardware products‚ is a rather unrelated diversified company with more than 30 operating businesses. Grown over the years through many acquisitions‚ the company is facing one of her most important challenge: the acquisition of Calphalon (high-quality cookware) and Rubbermaid (plastic products). Both the acquisition were part of that period’s CEO’s plan to increase Newell’s strength on the market‚ and to boost
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