Newell Rubbermaid Upgrades Newell Rubbermaid is a varied manufacturer and marketer of a variety of high volume brand-name consumer products. The firm is divided into four business groups‚ which are the Rubbermaid group‚ Sharpie group‚ the Levolor/Hardware group and the Calphalon Home Groups. The Rubbermaid group consists of products such as storage containers‚ waste and recycling containers‚ cleaning products‚ play systems and children’s toys. Sharpie group produces writing instruments‚ while
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pillar for the success of Newell‚ it can be deemed its competitive advantage. Newell’s corporate strategy is to grow through acquisitions‚ by leveraging synergies in the aforementioned resources rather than in product offerings. The critical resources that are shared throughout Newell’s firms are its managers. This allows for best practices to be disseminated among its newly acquired firms without undermining the business units’ autonomy. In terms of sharing resources‚ Newell has centralized key administrative
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NEWELL / RUBBERMAID Analysis BACKGROUND In October 1998‚ Newell Company was considering a merger with Rubbermaid Incorporated to form a new company‚ Newell Rubbermaid Incorporated. The amalgamation would be through a tax-free exchange of shares valued at $5.8 billion. Newell had three major product groupings: Hardware and Home Furnishings‚ Office Products‚ and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from children’s toys through housewares.
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Newell and Rubbermaid are two companies that have something in common: aggressive and willing to make their profits skyrocket. Of course it is every company’s goal to make maximum profits‚ but was it a good a decision to merge the two? The Newell and Rubbermaid could be the best decision for each other in the end or it might destroy the companies. These companies competed on different bases. Newell wanted to create production at a low-cost and Rubbermaid was more involved in the innovation and
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Introduction In 1998‚ Newell Company set out to expand its revenue base through strategic acquisition of two major companies. Newell’s CEO at that time was John McDonough‚ who was in charge of positioning the publicly traded company to an improved revenue base through differential product mix. The idea to broaden Newell Company through acquisition was an energetic and very optimistic strategic initiative to increase shareholder value in a shortened period of time. Unfortunately‚ the company compromised
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Newell Company: The Rubbermaid Opportunity In October 1998‚ Newell Company was considering a merger with Rubbermaid Incorporated to form a new company‚ Newell Rubbermaid Incorporated. The agreement would be through a tax-free exchange of shares valued at $5.8 billion. Newell had revenues of $3.7 billion in 1998 across three major product groupings: Hardware and Home Furnishings‚ Office Products‚ and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from
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Newell Company: Corporate Strategy Newell‚ manufacturer and marketer of basic home and hardware products‚ is a rather unrelated diversified company with more than 30 operating businesses. Grown over the years through many acquisitions‚ the company is facing one of her most important challenge: the acquisition of Calphalon (high-quality cookware) and Rubbermaid (plastic products). Both the acquisition were part of that period’s CEO’s plan to increase Newell’s strength on the market‚ and to boost
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DOES NEWELL HAVE A SUCCESSFUL CORPORATE-LEVEL STRATEGY? DOES THE COMPANY ADD VALUE TO THE BUSINESSES WITHIN ITS PORTFOLIO? Newell’s has a good corporate- level strategy as they had over 40 businesses in the late 1990’s. They main objective is to acquire companies failing and have financial problems. They bring up these companies by developing them to become cost efficient through operational strategies and creating profits. This will take Newell up to 18 months to transform these companies.
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Newell Company: Corporate Strategy This case presents an example of a real world dilemma for corporate executives. It is not enough for a company to have superior historical financial performance for the financial markets. These markets will put a premium on a company only if the business strategy is sound and the plans for future growth are solid. Under such constant pressures for growth‚ company executives constantly look for the "hidden gems" in other companies‚ geographical areas‚ and product
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Newell Company Case Analysis Group: Nam‚ Xin‚ Shuyang Problem Statement: CEO John McDonough decided on making acquisition of Calphalon and Rubbermaid‚ which influent shareholders’ confidence. Newell Company’s Philosophy and Mission Newell Company created corporate advantages by following the company’s mission and philosophy. The philosophy "Build on what we do best" was started by CEO Mr. Dan Ferguson. This philosophy can be described as Newell focus on selling multiproduct to large mass
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