Name: Pan Lin Course Title: Communication to & with the Media Assignment Title: Media plan for New Oriental Education & Tech Grp Date: Dec 6‚ 2012 EXECUTIVE SUMMARY New Oriental Education & Tech Group is a largest provider of private educational services in China. New Oriental has developed a complex and diverse media plan to help company for increase intake of students and provide more information to our shareholders. This plan is anticipated to reach out to China ’s target market‚ which
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without us even realising that this can have a number of effects on the way we live our daily lives. The major changes in our society such as industrialisation‚ modernisation and a move to a postmodernist era means that there has been a emergence of a new mass culture. A widespread debate concerning the emergence of ’mass culture’ into society has emerged as it has caused much controversy and has caused many theorists to discuss how this has effected our society and culture as a whole. As quoted by
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Media Responsibilities Responsibilities of the Media David Rodriguez Introduction to Ethics & Social Responsibility SOC120 Benjamin Wright July 29‚ 2013 Responsibilities of the Media One of the unique things that set our country apart from others is our constitution; it allows us to enjoy the freedom that many others are not allowed to experience in the countries they live in. The constitution allows us the right to freedom of speech. However‚ as citizens we have responsibilities
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How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
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“Media Ecology” “Marshall McLuhan and Neil Postman laid down the foundational principles of media ecology‚ a term that is increasingly being used to describe the totality of our media environments.”(Source: mcluhangalaxy.wordpress.com). Media ecology is about how the technology changes the society and the environment we’ve grown from. Marshall McLuhan‚ a media scholar is the one who conceptualize the term media ecology. And Neil Postman is the one who introduced it to the
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important channel for cultural enlightenment. Mixed media art has these abilities and function a very different role than the things we consider as ‘art’. Mixed media which began in early 20th century refers to visual art projects. It is an exciting way to create artwork by utilizing a combination of traditional and contemporary media to give contemporary paintings added impact and more visual interest through the spontaneous creation. Mixed media artwork Most items are used from our everyday life
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Mass media denotes a section of the media specifically designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks‚ mass-circulation newspapers and magazines. However‚ some forms of mass media such as books and manuscripts had already been in use centuries. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers
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beholder Deborah Izad Op-Ed For a while now media has had a huge impact on how women are seen. Media is constantly degrading women and sets a negative message about the ways in which women should be treated; women are becoming objectified in the sense they are viewed as objects and not of value as a human. The media‚ which seems to endlessly show women as sexual objects‚ has the capability of limiting a woman’s potential and damaging their image. Media has this sort of power that isn’t notified in
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The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements‚ rapid social change‚ technological innovation‚ rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change‚ although the degree and direction of this association is still debated upon even after years
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Media Diet Diary Form Name: [Delete the example in the first row; change the date of Day 1 to reflect when you actually started this assignment. Put dates for days 2 to 5.] Day 1: Monday August 25th‚ 2014 Time (Start-Stop) Channel Device Activities Motivating Factors Reflections 08:30-08:35 Facebook Web Logged in quick to see if anyone watched my airshow video I posted from a few days back. Was just thinking about the owner of the company that had some aircraft in an airshow over
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