p. 259) the marketing mix is a conceptual framework that identifies the principal decisions made in configuring offerings to meet customer’s needs. It is made up of four coherent elements which include: Product‚ Place‚ Price and Promotion. The newspaper and publishing industry is dominated by 4 major companies (News Australia Holding Pty Limited‚ Fairfax Media Limited‚ Seven West Media Limited and APN News and Media Limited)‚ each owning large sectors of the market share (IBISWorld 2012‚ p. 27)
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topic means readers or audience. The term “market-driven”‚ in this context‚ means act in order to obtain the maximum profit. According to Oxford Advanced Learner’s Dictionary‚ “journalism” is “the work of collecting and writing news stories for newspapers‚ magazines‚ radio or television” (699). In market-driven journalism‚ “the reader or viewer is now a ‘customer’. The news is a ‘product’. The circulation or signal area is now a ‘market’ ” (McManus 1). In fact‚ market-driven journalism is a response
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Intro paragraph: Print media has been becoming more and more obsolete nowadays‚ with the rise of digital media where information and news is conveyed almost immediately. There is a rapid rise in the various types of media and print media like newspapers and magazines are becoming less and less utilized. However‚ the print media still occupies a significant place in the world in modern time‚ where it may be seemed as an alternate form of media to some but still relevant in modern society. SV
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outline of a potentially serious problem facing modern democracies: the ever-declining political awareness and participation among youth. Wattenberg analyzes election surveys and public opinion polls in order to ascertain the following points: Newspaper readership among youth is declining‚ political news consumption via television among youth is declining‚ and political participation among youth is declining. Interestingly‚ these trends are apparent across almost all Western democracies‚ making
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PRINT MEDIA IMPACT ON STATE LEGISLATIVE POLICY AGENDAS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirement for the degree of Master of Mass Communication in The Manship School of Mass Communication By Abby Kral B.A.‚ University of South Florida‚ 1996 May‚ 2003 TABLE OF CONTENTS LIST OF TABLES................................................................................................
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Simple Living High Thinking Simple living and high thinking most of the people would like to follow this ideal in their day-to-day life. In olden days people used to go to a forest and eat berries & roots ‚ live in a cottage with this intention only. The names of Mahatma Gandhi‚ Swamy Vivekananda‚ Mother Teresa‚ George Washington‚ Abraham Lincoln‚ Winston Churchill‚ Madame Currie‚ Carlos Marx‚ Lenin and MaoTseTung and numerous others flash in our mind as soon as we think of this ideal simple living
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high circulation basis‚ two national English (Times of India and Indian Express) and two regional Marathi (Sakal and Lokmat) dailies were selected. The findings revealed that out of total 1166 home science articles on selected areas from all four newspapers‚ maximum articles belonged to human development (56.78%) followed by home science extension education (28.47%) and family resource management (14.75%). Most oftenly covered sub areas were paediatrics and child related concerns‚ eco-friendly measures
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whom were shocked by the pictures that were published in their local newspapers. She should have used most of the time writing about the day when the incident happened. By doing this‚ it would have affected people a lot more than seeing the bad of it. In telling the facts‚ Ephron only provides factual information such as whom took the picture‚ what the picture is about‚ what type of camera he used‚ and what a variety of newspapers all over the nation did with the pictures. Ephron dedicates a large
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Bulletin and theBulletin Today) is the Philippines largest broadsheet newspaper by circulation‚ followed by the Philippine Daily Inquirer. It bills itself as "The Philippines’ Leading National Newspaper"‚ which is its official slogan. Founded in 1900 as a shipping journal‚ it is the second-oldest Philippine newspaper‚ second only to The Manila Times. The Manila Bulletin is the Philippine’s newspaper of record. The newspaper was originally owned by a Swiss expatriate named Hans Menzi. Its name was
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PEST Analysis for Newspaper Industry Using the PEST analysis to assess the macro environment of the newspaper industryshows that the technology and recession are two of the major factors that have beenaffecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of masscommunication. The Internet has had a major impact on the external environment of thenewspaper industry and has been gradually substituting
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