"Newspaper market segmentation" Essays and Research Papers

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    Period of Active Revolution Newspapers During The Revolution Journalism started in the Philippines during the late 1800’s‚ an age when the internet‚ radio and television were still non-existent. The emergence of several publications was intended to inform and awaken the people about the abuses and atrocities committed by the Spaniards and eventually by the Americans. It encourages the people to become aware of the social and political circumstances at that time. Periodicals are the most

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    Newspaper Article Classifier

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    Document Classification for Newspaper Articles Dennis Ramdass & Shreyes Seshasai 6.863 Final Project Spring 2009 May 18‚ 2009 1 Introduction In many real-world scenarios‚ the ability to automatically classify documents into a fixed set of categories is highly desirable. Common scenarios include classifying a large amount of unclassified archival documents such as newspaper articles‚ legal records and academic papers. For example‚ newspaper articles can be classified as ’features’‚ ’sports’

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    Reading Newspaper As A Habit Updated on March 23‚ 2013 Human being is a much habituated species. It is not free from habits. If any human being continues to perform one thing in a repeated manner‚ then he/she becomes habituated to that particular task. There is hardly any human being who is free from this mentality. Thus both good and bad habits are formed. So‚ one should try to develop good habits in this manner. One such good habit is reading newspaper. As said‚ when a thing is done repeatedly

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    Newspaper and books have long been a medium for information transfer and dissemination. The printing press and the printing industry have been around for centuries‚ and have become the major tool for communication and information. They have been the most popular medium for shaping public opinion. Their credibility‚ knowledge‚ values and information-gathering skills remain a formidable force on the high street‚ and with titles now separated into sections with more lifestyle content‚ their potential

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    personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population into three

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    Newspaper Reading Habits

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    1) Problem Definition: -What is the purpose of the study? Our purpose is to find out the number of students who prefer newspapers in our college campus. -How much is already known? So far there is no data collected on this topic. But the reason behind choosing this topic is to know how many people prefer newspapers over any other source of news related information such as magazines‚ journals‚ internet and so on. -Is additional background information necessary

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    Early indian newspapers

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    with his father Joshua‚ launched the first monthly magazine in Bengali‚ Digdarshan‚ which focused on educative information for the youth‚ and very shortly thereafter the weekly newsmagazine Samachar Darpan which was one of the two first Bengali newspapers (the other being Bengal Gazeti‚ published by Gangakishore Bhattacharya‚ in the first half of 1818). Subsequently the Serampore Mission also launched the Friend of India weekly in 1821‚ which became so popular that Serampore was synonymous with the Friend

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    The newspaper is the most powerful of all the organs of expression of the news and views about men and the things. Newspapers are regarded by economists as a necessity of modern life. With the growth of literacy and the development of the means of communication they are playing a very important part in society. There are many advantages of reading the newspapers. Firstly the newspapers keep us in touch with the current world affairs. Without them we cannot know the important news even of our own

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    Are newspapers necessary nowadays? Can you imagine world without any newspapers? As far as I am concerned‚ they are the main source of information in our daily life. They educate readers on current event of our life. For this reason people became aware of global and local issue. So can be no doubt of newspapers necessity. In the first place‚ newspapers are very important in our society‚ due to the fact that they supply us the latest news and keeps us informed about the changing events of the

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    The significant role of newspapers in shaping the society has been perceived since the dawn of its history. Newspapers are historically known for offering a wide array of information and knowledge sources . Newspaper have been the most conventional and popular medium of conveying local‚ regional‚ national and international news to the readers. Newspaper serve us the latest happenings in different parts of the world through a network of correspondents and news agencies. The national dailies employ

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