Introduction A newspaper headline is often the only thing that readers read in a newspaper‚ or at least‚ it is the first thing that everyone notices in a newspaper. It serves as a indicator for the reader that helps decide whether to continue on reading the whole text or to skip it onto another one. Each headline should be a summary of the news which follows. A headline should be a regular sentence structure containing a subject and a verb. It means that only lexical‚ not grammatical words are used
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Value of Newspapers The Value of Newspapers Print No other advertising vehicle has the reach of newspapers. Nationally‚ 95 million adults read a newspaper on an average weekday and more than 108 million on an average Sunday. More than 71% of all adults in the U.S. read a newspaper or visit a newspaper website in an average week (Scarborough Research). According to research by the Readership Institute at Northwestern University‚ advertising is one of the top five drivers of newspaper readership
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financial crisis. The research was conducted through a case study on regional newspaper‚‚ Gazeta de Sud ’ ’ The main problems analyzed were decreasing newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as print media particularities of Romania‚ with a focus on identifying factors that contributed to the closure of a significant number of newspapers‚ or their transition from printed version online format. The paper is mainly
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Since the turn of the new century‚ newspapers have always been the main source of our news. For years‚ it started the day for millions. Along with a cup of coffee‚ maybe even some breakfast‚ the arrival of the morning paper meant the beginning to the daily grind. Nowadays the evening paper is long extinct‚ especially in large cities. With Internet so available to the masses and‚ for the most part‚ providing free news‚ the newspaper is no longer a necessity. The newspaper becoming extinct is beneficial
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Lexical Features Structure Features and Rhetorical Devices of English Newspaper Headlines Ⅰ.Introduction Every time we pick up a newspaper‚ what come into our sight will be lots of news headlines. A headline has become an indispensable part of newspaper. The editor means to attract the reader’s attention through headlines. As a result‚ news paper headlines are usually specially designed to be short‚ concise‚ and informative to convey different kinds of information. We may be confused by the
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use for newspapers and other printed news sources are becoming less and less needed. The “digital” generation instead turns to internet sources and the television to hear the news. So what are newspaper organizations supposed to do to catch the people of the new generations eye? Because not as many people are buying the newspaper‚ circulation is declining and advertisement companies are failing to make a significant income. Newspaper companies know that in the future the daily newspaper model would
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Newspapers‚ the eyes and ears of the world . Imagine a day without them .I wouldn’t necessarily say it’s impossible but as humans it is our natural instinct to know what is happening in the world around us. Nobody wishes to live in ignorance ‚ hence newspapers have grown to become an essential part of modern civilisation. These neatly folded sheets which await us every single morning holds the voice of the world collected from north‚ east‚ west and south just overnight with a main objective to
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Structure of a Newspaper Article Each newspaper article has a title (called the headline) that is set in large type. The writer of a newspaper article is often not credited; if the author is mentioned‚ this credit is called the author’s byline. The beginning of each newspaper article (the first paragraph) is called the lead (one or two sentences long); the lead should summarize the main facts of the article‚ telling the 5 W’s (who‚ what‚ when‚ where‚ and why) and how. The first paragraph should
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British Newspapers Many British families buy a national or local newspaper every day. Some have it delivered to their home by a paper boy or paper girl; others buy it from a newsagent or a bookstall. National dailies are published each morning except Sunday. Competition between them is fierce. Local daily papers‚ which are written for people in a particular city or region‚ are sometimes published in the morning but more often in the early evening. Britain has two kinds of national newspaper:
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Question 1. I think The Independent On Sunday is a broadsheet and The Sun is a tabloid newspaper. I think so because The Independent On Sunday is bigger than the Sun and the broadsheets are usually bigger than tabloids. The Independent On Sunday and The Sun in these specific examples has same headline‚ but in the first one (The Independent On Sunday) the headline is more informative and less choking than in the second one (The Sun). Also The Independent On Sunday have a big picture of prince in
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