across television‚ radio‚ and newspaper advertisements. The budget has been set at $279‚000. In a meeting with Flamingo’s management team‚ HJ consultants provided the following information about the industry exposure effectiveness rating per ad‚ their estimate of the number of potential new customers reached per ad‚ and the cost for each ad. Advertising Media Exposure Rating / Ad New Customers / Ad Cost / Ad Television 90 4000 $10‚000 Radio 25 2000 $ 3‚000 Newspaper 10 1000 $ 1‚000 The exposure
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1 NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: MAC 314 COURSE TITLE: ISSUES IN MASS MEDIA IN NIGERIA MAC 314 ISSUES IN MASS MEDIA IN NIGERIA Introduction The title of this course is: Issues in Nigerian Mass Media. The code is MAC 314. It is designed for undergraduate students of Mass Communication. The course provides the students with basic knowledge of the history‚ ethical‚ legal‚ professional‚ socio-cultural and technological issues affecting
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changes and continuities in the Times between these years? The role of newspapers in society to comment on and help shape cultural change has been evident since the first newspapers came into publication. The ability of the papers to adapt these changes quickly and effectively goes hand in hand with the longevity of the publication. This discussion will compare and contrast two issues of the Times newspaper with the first one from the 1st of January 1855 and the second from the 3rd
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Media buying basics Getting the best buys for the buck By Tom Egelhoff If you have a big marketing budget and/or you live in a larger city‚ you may have an advertising agency that will take care of media planning and buying for you. But if you’re a smaller store and/or do business in a small town‚ you’ll probably have to do it yourself. And even if you work with an agency or media buyer‚ you need to walk in armed with your own goals and objectives. You also need to be able to oversee what they’re
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food and clothing in the twenty-first century. The meritorious role that a media plays in regenerating the society is undeniable. Various media are prevailing. Media has the duty to inform‚ educate and entertain human being. News channels and some newspapers are mouthpieces of some social issues‚ which help us to estimate the realities of lives. They also put their lives in danger during natural disasters and wars just to apprise people of the situation. Information and awareness are spread in the society
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over the world to connect through online conversations‚ share stories‚ and interest‚ and to produce their own content such as the social media site‚ Facebook. Transmitting information electronically and digitally through television‚ movies‚ radio‚ newspapers‚ magazines‚ brochures‚ and books. For a large part of the 20th century‚ television and radios were stationary devices. The radio had news broadcast and entertainment programs. Also‚ with the discovery of radio waves‚ it allowed to transmit information
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been amazing. Sure cars do not fly‚ but we have come a long ways. First we started out with Newspapers and magazines. This is how people advertised and got out information to a large amount of people. These days most people do not read the newspaper‚ they prefer to watch the news on the television. They do not want to pay for something that they can get on their cell phone for free. The decline of newspapers over the past twenty years is sad. Then the radio came along and people started listening to
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they read newspapers. Although it is well known that media are necessary to inform about what it is going on in the world‚ most people feel depressed when they get a newspaper. In my opinion‚ not only bad news should be reported. The first and most important reason is that depressing stories make people feel sad. Consequently‚ they are not going to buy the newspaper anymore‚ watch the news on TV or visit the Internet. For example‚ only with one click on the website for the local newspaper‚ thousands
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Technology and The Media: How the Technological Revolution has Changed Journalism and the way We Look at the News Journalism has been at the source of global information for countless years. It comes in many different formats‚ types‚ and views. In early America‚ journalism took on the face of rules and laws of the British Empire‚ while in later America journalism evolved to talk about such things as the development of industry‚ political scandals‚ scientific explorations‚ and most importantly
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media such as newspapers and magazines‚ broadcast media like radio and television stations‚ and Internet media such as web pages and blogs. All are examples of news media and part of the answer to the definition of news media. Definition of News Media According to the dictionary‚ the definition of news is: 1. new information about anything; information previously unknown 2. reports‚ collectively‚ of recent happenings‚ esp. those broadcast over radio or TV‚ printed in a newspaper‚ etc. 3. any
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