The Product Life Cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall. The Introduction stage is means a period of slow sales growth as the product is intro-duced in the market. Profits are nonexistent because of the heavy expenses of product introduction. The Growth stage is means a period of
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Marketing communication of NEXT plc Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts. In order to respond most effectively and efficiently to changing world‚ marketers must have a clear understanding and accurate picture of the directions those changes are taking. Such a picture cannot emerge without
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project of Next plc. This has to be done from the point of view from a consultant or analyst. The assignment has been split up into two tasks‚ firstly to analyse and evaluate Next plc‚ then secondly suggest any ways in which their marketing performance can be improved for future success. My first step is to get an overview of Next plc as a company‚ how it started‚ the market sector it operates in and its past and present performance. 2. History of Next To analyse Next we need to get
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Next plc designs‚ manufactures‚ and distributes clothing and home furnishing and accessory items to nearly 330 Next retail stores and through the company ’s Next Directory mail order sales catalog. Almost all of Next company-owned stores are located in England and Ireland. After ending a brief international expansion--in 1999 the company closed its seven company-owned foreign stores‚ including its five U.S. retail stores--Next has shifted its international strategy to brand expansion focused on franchising
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This report provides an analysis and evaluation of the past and current profitability‚ liquidity and financial stability of NEXT plc. Methods of analysis used to include ratios such as Debt‚ Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations related to NEXT plc can be found in the appendices. Results of data analysed show that all ratios are well over industry averages. In particular
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Analysis of NEXT plc and its environment Contents 1 INTRODUCTION 2 2 OVERVIEW 2 2.1 The Market 2 2.2 The Company 3 3 ANALYTIC TOOLS 4 3.1 PEST - Analysis 4 3.2 SWOT - Analysis 7 3.3 Competitive Analysis 9 4 CONCLUSION 12 5 MISSION STATEMENT 13 6 OBJECTIVES AND STRATEGIES 14 6.1 Good quality and price 14 6.2 Relationship between Next and its environment 14 6.3 Shopping as en event 15 7 BIBLIOGRAPHY 16 1 Introduction This Report should give the reader an overview of the clothing retail
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Abstract This report will analyse the corporate activities and position of Next plc‚ focusing on clothing‚ which is the company’s main product area. The report firstly provides an overview of the history and background of the company as well as mentioned the state of the clothing retail market. Following the introduction the report then goes into deep analysis of Next‚ beginning with identifying the company’s key strengths and opportunities for future success‚ before going on to explore certain
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Next Plc | 2011 | 2010 | PerformanceGross Profit | 1008.7/3453.7 = 29.21% | 996.9/3406.5 = 29.26% | Operating Profit | 574.8/3453.7 = 16.64% | 529.8/3406.5 = 15.56% | ROCE | 574.8/(232.4 + 727) = 59.91% | 529.8/(133.4+802) = 56.63% | Asset Turnover | 3453.7/(232.4+727) = 3.60 times. | 3406.5/(133.4+802) = 3.64 | LiquidityCurrent Ratio | 1067.3/832.9 = 1.3:1 | 1041.2/758.1 = 1.4:1 | Quick Ratio | (1067.3 – 368.3)/832.9 = 0.84:1 | (1041.2 – 309)/758.1 = 0.97:1 | Inventory Days
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To: Date: From: Subject: Next pc is a uk based retailer that sells moderately price clothing for men‚ women and children. It also specialize in housewives and furnitures through 500 stores primarily in uk and irelandl. It also franchise more than 200 stores in asia nad Europe counties. Profitability The primary financial indicator is the roce which has shown an increases to 53.4 % in 2012 from 52.09 %. But‚ if the capital employed included the new £300m committed bank facility that yet drawn
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Business Accounts – Assignment I Introduction Next plc is a retailer founded 1864 in the United Kingdom‚ that not only sells men’s‚ women’s and children’s wear but also has a home ware department. Their clothes wear are stylish but affordable. Throughout the United Kingdom and Ireland there are over 550 Next stores plus 50 franchises operating in Asia‚ Europe and The Middle East. This report will analyse and outline the company’s profitability‚ liquidity‚ solvency and investment potentials based
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