Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be‚ Nike and their Mercurial football boots‚ and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse‚ and in their time‚ both these products have experienced a range of sections within the product life cycle. For example‚ due to Nike’s football boots having to be constantly
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CHAPTER 1:INTRODUCTION Nike: Nike‚ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world ’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue
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About the Author SIR ALEX FERGUSON Sir Alex Ferguson was born in 1941 in Govan‚ Scotland. A goal-scoring centre-forward‚ he was later transferred to Rangers‚ the club he supported from boyhood‚ for a Scottish record fee of £65‚000. Entering management in 1974‚ he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982–83 Cup Winners’ Cup. Arriving at Manchester United in 1986‚ he brought them 38 trophies‚ including the Club World Cup‚ two Champions Leagues‚ 13 Premier
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