One of the main divisions between mainstream and critical social psychology is that of the methods adopted. Discuss with reference to the cognitive social and at least one other social psychological perspective. Social psychology has existed for about 100 years‚ before which psychology was a branch of philosophy. Social psychology studies individuals in their social contexts. It is a diverse discipline made up of many theoretical perspectives and variety of different methods are used in social
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Diagnostic Essay Redo They are three reasons why my happiness is linked to my college success. My happiness in linked to my college success because happiness could be a good tool for me to concentrate when I am doing school work. My mood is a huge factor for me when I am doing homework or when I am studying for a test that is why I prefer to be in a happy and relax mood when I am doing school work. Happiness is also linked to my college success because it brings a nice personality on me‚ which
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affect the business. One of the big questions Susan had to answer was: Should Precision be positioned as a niche product or mainstream product? (See Exhibit 1 for a comparison between launching the product in the niche /mainstream market) Alternative A – Precision in Niche Market With the recent introduction of the new “super-premium” sub-category‚ CP has the option of revealing Precision as a niche product. Serving to the ‘therapeutic brushers’ who are in search of functionally effective products and
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Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
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products potential. To accomplish this objective‚ Colgate must determine what segment Precision should target‚ the super premium niche or the broader professional brush market‚ and the marketing mix that would be most effective for that position. Colgate can position Precision as a niche product. Colgate does not have a tooth brush currently positioned in the super premium niche. Oral B‚ Johnson & Johnson‚ Procter & Gamble and Smithkline Beecham currently compete in this product segment. Due to the
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first option for BiC is to offer the new shaver as a mainstream product at a lower price (in the premium category) to maximize unit volume and revenues. The second option is to position the shaver as a sensitive skin niche product at a higher premium price. In this case‚ unit volume and revenues will be lower than the mainstream configuration‚ but overall profit will be maximized. Mainstream Market Positioning the new shaver in the mainstream market is a sound strategy for BiC. The company estimates
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Evan Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry. Failing to take this route and deciding to position the product in a niche would only give the new product a limited
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now went beyond “shaving and after shave” to other products like body spray‚ fragranced shower gel‚ and skin care line. Male-specific personal care products have outpaced the growth in the women’s beauty market as these products have become more mainstream. This trend is due to more media attention on grooming issues and also a reduction in stigma associated with men’s preening. Assess Paramount’s competitive position. Paramount entered the non-disposable razor market in 1962 to become one of
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