position clean edge. They have 2 options‚ either to position it as a niche product targeting highly involved fastidious groomers looking for superior shaving experience or to position it as a main stream positioning focussing on the broad advantage of the closet possible shave. The factors to be considered are the volumes‚ cost of production‚ impact of cannibalization and advertisement cost. Alternatives available Niche product • This will increase the diversity of the
Premium Shaving Marketing Brand
the Clean Edge razor should be priced in the super premium segment. But they are still sceptical on how to position the product. One strategy is to release the product into the mainstream razor market within the super premium segment and position it as the most effective razor available. Another is to introduce it as a niche product targeting the most intensely involved super premium consumers who look for superior skin care products. Both the positioning strategies have their own pros and cons. Also
Premium Marketing Brand Brand management
intensified the competition in this space. The market can be segmented into three categories based on price and quality – value‚ moderate and super-premium. Paramount Pro is positioned in the mainstream moderate market while Avail sells in the ‘value’ market. As far as the company is concerned‚ it had not yet tapped the niche ‘Super-premium’ market. Based on consumer behaviour‚ the market can be divided into ‘Maintenance shavers’ and ‘Involved shavers (Social/emotional‚ aesthetic)’. This product is planned
Premium Marketing
where your toothbrush is out of order . So consumer behavior is rather different and have different habits. 4. What are the arguments for launching the Precision toothbrush as a niche product..? What are the arguments for launching it as a mainstream brand..? If the precision toothbrush is lunched as a niche product we are avoiding the problem of cannibalism or acquisition of our own market share. However if the toothbrush is lunched as such it is target for a smaller group and it will take
Premium Marketing Toothpaste Colgate-Palmolive
come up with a suitable strategy to make the product successful in the market. Through a proper economic analysis considering the razor market and the facts available‚ we have come up with a conclusion that Paramount should position Clean Edge in the Niche Segment. Statement of the Problems Paramount needs to come up with a marketing strategy to effectively position its new line of technologically advanced non-disposable razors. Over the last five year years the industry has seen major advancements
Premium Marketing Revenue Profit
specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart‚ Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of
Premium Marketing Management Milk
becoming increasingly concerned with their oral health‚ specifically their gums. This led to a rise in the sales of therapeutic toothbrushes. The toothbrush industry experienced a massive influx of worthy competitors and this led to the formation of a niche‚ super-premium market. In order to gain an edge each competitor worked on developing new toothbrush technology‚ forming alliances with dental professionals‚ expanding advertising budgets and offering promotions that would grab consumer attention.
Premium Toothpaste Oral hygiene Marketing
toothbrush sales rose it became apparent that baby boomers were becoming increasingly concerned with their oral health‚ specifically their gums. As a result‚ the toothbrush industry experienced amassive influx of worthy competitors and the formation of a niche‚ super-premium market. In order to gain an edge eachcompetitor worked on developing new toothbrush technology‚ forming alliances with dental professionals‚ expandingadvertising budgets and offering promotions that would grab consumer attention.
Premium Marketing Toothpaste Oral hygiene
In a highly competitive oral care market‚ Colgate holds its’ own‚ and maintains a category leadership position. The company ’s strategies to category growth are accomplished by long-term‚ joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible‚ and in doing so‚ has developed a number of impeccable products along the way
Premium Toothpaste Colgate-Palmolive New York City
Clean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta‚ Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009‚ Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razor
Premium Marketing