HBS CASE: AQUALISA QUARTZ – SIMPLY A BETTER SHOWER 1. Aqualisa spent three years and €5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers? To consumers? Answer: In my personal opion‚ it was worth for the Aqualisa to spend three years and €5.8 million developing the Quartz because of the tremendous potential market demands. For 60% of families had shower with lot of mechanical
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2. Cede the DRAM market and shift to other businesses. 3. Collaborate actively with Chinese companies‚ maybe by expanding joint investment in China. And at the same time‚ increase its investment in cutting-edge products‚ particularly for new niche markets. The following paragraphs will first focus on analyzing memory market of the time‚ the advantage and weak point of the incoming Chinese produces. Then‚ we deep into the 3 potential options and give a detailed explanation why we choose the
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10‚ 2013 Comedy Central: Having the Last Laugh Comedy Central has always been a channel that enjoys pushing societies limits. Devoting itself to an all-comedy line-up‚ Comedy Central has had success picking up shows too controversial for mainstream television‚ such as South Park‚ while remaining part of the Viacom Conglomerate (ATI‚ 22). Receiving almost constant criticism from parental groups‚ Comedy Central has unique promotion strategy; the channel markets itself as mature‚ vulgar‚ and
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1. How did Timex succeed the Swiss as world volume leader in the 1950s and 1960s? Timex toppled the world dominance of the Swiss by streamlining the watch making process therefore also making the process very scaleable. The Swiss had dominated in an era where very little competition existed. This paved the way for the Swiss and their high cost watch producers to remain dominant as consumers really had no alternative to turn to. Timex introduced watches using a combination of automation‚ precision
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Without a major advancement in the offering that competes head-to-head on an Apple weakness or finds a defensible market niche‚ the future of Zune looks bleak from the Marketing Warfare perspective. Innovator’s SolutionClayton Christiansen advocates that the incumbent leader in a market will win against new entrants who attack on the incumbent’s turf namely the feature set
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Lessons to Learn: Micon’s Bitcoin Poker Site Case Micon goes down in history as the one who pleaded guilty in operating an unlicensed Bitcoin poker website in Nevada. Although this incident added to the negative perception the media presents to the general audience‚ the recently concluded court drama teaches a few points current and future Bitcoin gambling business operators should remember. “The Unlawful Internet Gambling Enforcement Act (UIGEA) became effective in 2006‚ and this largely transformed
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industry covers a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles. It is one of the world’s most important economic sectors by revenue. Tesla Motors falls under the EV niche industry‚ within the automobile manufacturing industry. An EV is an automobile that is
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“The business of fashion is just not about pretty clothes and petite models; rather‚ it’s a multi-dimensional industry involving contribution to the bigger picture” (Usama Hamayun‚ 2012). “Before blogging‚ fashion editors of mainstream newspaper supplements and fashion magazines were the last word on designer collections‚ but now bloggers and tweeters comment of fashion shows as they happen often posting photos of collections right from the runway‚ making them accessible to a much wider audience
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version of Arigator for the App IPhone and iPod Touch wans launched 2.3. In November 2008 ‚ the company launched a blog advertising network called the Adgator. .Adgator helped advertisers in targeting popular blogs as well as category specific niches depending on their budget and target market. . One of the key features of Adgator was that it served the right ad to the right reader and helped advertisers communicate to a social media audience in Africa. 2.4. User could log on to multiple
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within the fiction and a site which has also become popular through the appeal of the series (Butler‚ 1986). The platform can be defined through its position in travel writing (Busby and Klug‚ 2001 ; Busby‚ 2004) which sees both mainstream travel guides and more niche titles investigate the site and its relevance towards children’s literature. Thus‚ when considered from a literary tourism perspective‚ the site of Platform 9 ¾ is one which is subject to a range of multiple readers and readings; each
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