Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
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American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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Marketing SECOND TERM PROJECT CHOICES TO BE SUBMITTED BY SEPTEMBER LAST WEEK Dear students‚ Welcome to the Second and third term projects to be finalized during the vacation and submitted during the second term at scheduled dates. You have been given a choice for Project 2 Select Any one of the following : Project one:Launching of a product: (Seen enclosed document ) Project two: Making enquiries from wholesalers and retailers to study and report on the channels of Distribution of selected products
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3Chapter Three Project Part 3.1 Job Descriptions: I have been assigned as an intern at Golden Home Design and Development Ltd for 8 weeks to fulfill my academic requirement of Bachelors of Business Administration (BBA) degree. The duration of my Internship program was 8 weeks which started on December 1‚ 2015 and finished on January 31‚ 2015. In my internship period I have worked on Sales & marketing department. Now I am going to discuss different aspects of my experience and learning about
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Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17‚ 2010 Marketing Plan Executive Summary Services Description‚ Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring‚ training and documentation of systems
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Integrated Marketing and Innovation Project The baking and pastry industry‚ like many other industries‚ is filled with trends and changes that challenge businesses ability to stay relevant (Leslie‚ 2009). The product discussed in this paper is being considered as a tool that not only highlights success in the industry‚ improves consumer involvement‚ but also helps raise new interests in the field. This paper will include a description of the opportunity this product would provide‚ an outline highlighting
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made the decision to purse an instant messaging program based on three factors: the increasing popularity of instant messaging‚ the need for a cost effective way to add frequency to the company ’s traditional marketing communications‚ and the need to prepare the company for online marketing tools (such as e-mail‚ becoming ineffective). Through advanced programming‚ RecipeBuddle is able to instantly recognize and respond appropriately to requests as chicken‚ no garlic. Furthermore‚ RecipeBuddle
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MARKETING PROJECT ASSIGNMENT DIPLOMA IN BUSINESS ADMINISTRATION | MODULE - MARKETING MODULE TITLE : MARKETING COURSE : DBA 5/14‚ DBA(AF) 5/14‚ DBA 6/14‚ DBA(AF) 6/14 MODULE SCHEDULE : 14/MKGB2006/07/A DATE OF SUBMISSION : 23th February 2015 GROUP LEADER KER MEI SHI GROUP MEMBERS KHOO YI MEI NATASHA LING BINTI ZULKARNAIN LING NEO YU XIN NG OI LIN TOK BAO JUAN Course: Diploma in Business Administration | Module - Marketing TABLE OF CONTENTS EXECUTIVE SUMMARY 1 …………………………………………………………………………………
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Last summer‚ I had the opportunity to travel to Manhattan in New York. Manhattan is known as the premier destination for New York City tourists‚ and many people consider it as a “walking city”. A population with over 8.4 million living in NYC (New York City)‚ I came to an understanding that most of my traveling was going to be done by foot. I traveled from Times Square to the Empire State Building and continued onto Central Park right after. And yes‚ I accomplished this by walking since waiting for
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Strategic Marketing Management Group Project Topic: Cathy Pacific Table of contents Cover Page P.1 Table of Contents P.2 Executive Summary P.3 Introduction P.4 Analysis of Current Marketing Situation P.5-11 Business Portfolio Analysis P.12-13 Growth Strategies and Positioning Strategies P.14-17 Conclusion and Recommendation P.18 Appendix and Reference P.19 Executive Summary The purpose of this study is to analyze Cathy Pacific
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