ABOUT KEL The Kerala Electrical And Allied Engineering Company Limited was established in 1964 in the State of Kerala‚ India. It is fully owned by the State government The company is engaged in the production of electrical equipment and machinery‚ in the areas such as generation ‚ transmission‚ distribution and utilisation of electric power . KEL has five manufacturing units located in various districts of the state at Kollam‚ Palakkad‚ Ernakulam‚ Kasargod and Malappuram. The corporate office
Premium Kerala ISO 9000 Transformer
Portacabin Case (it designs and delivers modular buildings) An effective marketing campaign takes account of the principles of the AIDA model. Raising awareness and creating interest may involve the use of promotional techniques. The sales force will then turn interest into sales. Research at Portakabin focuses on two key performance indicators (KPIs): • Customer satisfaction - customer surveys determine the level of clients’ happiness and what issues affect them. The results are used to
Premium Marketing
STUDY ON DISTRIBUTION LOGISTICS IN VISAKHAPATNAM STEEL PLANT A Project submitted in the partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN ANDHRA LOYOLA INSTITUTE OF ENGINEERING AND TECHNOLOGY Submitted By GOGUSETTI VIJAY (11HP1E0058) Under the Guidance of Mr. O.V.KISHORE Sr. Manager‚ Marketing Facilitated by HRD group Shri .O.R.M RAO (A.G.M‚ HRD) Shri. M.L.S VARMA
Premium Steel Steelmaking Pig iron
Materials .............................................................................................................7 1. Projects‚ The Cutting Edge of Development ....................................................................9 What Is a Project? .................................................................................................................9 Plans and Projects .................................................................................................................11
Premium Project management Agriculture Project
elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
Premium Marketing Marketing research
Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
Premium Marketing Psychographic
1. Who do you consider the Itwo greatest leaders in American business - past or present? What did/do they do that makes you call them leaders versus managers? I consider Bill Gates and Steve Jobs to be the greatest leaders in American business. Over the past 25 years‚ technology was the industry of choice for many of the top business people. Microsoft ’s Bill Gates and Apple’s Steve Jobs both exemplify the explosion in that realm. Gates‚ Microsoft chairman and world ’s richest man‚ is the No. 1
Premium Management Decision making Small business
knowledge of segment is based on functional consequences that are smell‚ sweetness‚ and awareness and package which help to think about their psychosocial consequence‚ which is about their core value of carefree‚ freshness‚ happy and ice-cold. Marketing Mix Strategy Product: redesign
Premium Marketing
A Summer Project Report on “Analysis of Working capital ” At Essar oil JAMNAGAR :: Prepared By :: MAJITHIA PUNIT B. :: Guided By :: PROF.DEVANG VAGHELA Academic year: 2010-2011 Roll No: 28 Seat No : :: Collage Name:: Shree H.N.Shukla Collage of Management Studies‚ Rajkot :: Submitted to :: Gujarat Technical University‚ Ahmadabad DECELARATION I MAJITHIA
Premium Petroleum Oil refinery
[Type the company name] [Type the company address] [Type the phone number] [Type the fax number] Meshal Problem Definition La Guinguette restaurant is not profitable. Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists‚ regardless of their native tongue‚ speak English. In fact‚ the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always
Premium Management Strategic management Marketing