understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products in big bottles and not in sachets and they sold only from fancy store. They did not look at the small Kirana stores‚ nor they look at the rural market. Consumer Research: CavinKare found
Premium Marketing
Journal of Economics and Sustainable Development ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.2‚ No.4‚ 2011 www.iiste.org Role of CRM in Profitability of Service Organizations: A Case of a Leading Telecommunication Company in Bangladesh Mohammad Mizenur Rahaman (Corresponding Author) Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet -3114‚ Bangladesh E-mail: mizen.ban.sust@gmail.com Alternative E-mail: mizen_397@yahoo.com
Premium Customer relationship management
Natural Resources and Energy Paper SCI/256 March 30‚ 2013 Professor Natural Resources and Energy Paper Tropical rainforests like so many other natural places are a scarce resource in the 21st century. They are unique and unlike any other ecosystem. They are in fact crucial to the global ecosystem and vital to human existence. Beyond compare as it relates to their biological diversity‚ tropical rainforests are a natural reservoir of genetic diversity which offers a rich source of medicinal
Premium Nuclear power Forest Renewable energy
QUESTION ONE A Merger can be defined as a Voluntary amalgamation of two firms on roughly equal terms into one new legal entity. Mergers are effected by exchange of the pre-merger stock (shares) for the stock of the new firm. Owners of each pre-merger firm continue as owners‚ and the resources of the merging entities are pooled for the benefit of the new entity. If the merged entities were competitors‚ the merger is called horizontal integration‚ if they were supplier or customer of one another
Premium Stock market P/E ratio Dot-com bubble
basic concept of telemarketing is that you should be offering what is not available in the retail market. With the growing popularity of satellite and cable television in the late 1990s‚ changes in lifestyle and a general improvement in the standard of living‚ teleshopping picked up momentum. By 2001‚ the total teleshopping network business in the world amounted to over $ 5. By 2000‚ the teleshopping market in the US was valued at around $2 billion. This becomes a lifestyle moment as it starts to gain
Premium Porter generic strategies Marketing
Saint Louis University School of Law Baguio City The Indigenous Peoples Rights Act: Its Provisions‚ Implementation and Effectiveness Submitted by: Arios‚ Diero Thomas Dinos‚ Aurea Valerie Manzano‚ Ranieri Paraan‚ Brian Jonathan Vehemente‚ Joseph Harvey Submitted to: Atty. Jennifer Asuncion Introduction Indigenous Cultural Communities and Indigenous People are found in various places and are one of the most marginalized groups in the world. With the Philippines as a country which has
Premium Culture Indigenous peoples Land rights
CASE STUDY 4 PREPARED BY: GOPI A/L KALAIRASAN CASE STUDY 4 1) There are some 200 economic integration agreements in effect around the world already‚ far more than even a few years ago. Virtually every country is now party to one or more free trade agreements. Supporters argue that free trade is good for nations. a) What is the basis for their support? That is‚ what are the specific benefits that countries seek by joining an economic bloc? Free trade is a policy
Premium International trade Free trade World Trade Organization
CASE STUDY 5 SUBHIKSHA Uprising discount stores – the next Retail Revolution Discount chain Subhiksha is on the move. After having established itself as a niche player catering to the middle class through its neighbourhood stores in Tamil Nadu‚ Subhikaha is now expanding — both geographically and in terms of customer profile. It has big plans for new stores in Bangalore‚ Mumbai and other place. Its acquisition of Fabmall has given it an opportunity to tap the high
Premium Retailing Supermarket
CASE STUDY OF LOGISTICS STRATEGY GROUP WORK ASSIGNMENT “Assuming you are the Regional Administration Manager ABC (Hong Kong) Limited‚ please work out a Planning of how you would execute a special project on the re-engineering of the logistic flows in the Hong Kong Region.” Hints: As there are various parameters that can be considered in planning a project‚ such as “formation of project team(s)‚ resources consideration‚ availability of time and people‚ management style to be applied‚ definition
Premium Management Logistics
Case 17 Teaching Note Ebay: Facing the Challenge of Global Growth Overview This version of the eBay case has been substantially revised and extensively updated from the version that appeared in the 14th edition. While some of the fundamental material remains the same‚ the case includes new data and strategic issues that eBay’s managers must address as the company moves beyond the traditional auction niche that it now dominates largely unchallenged and as the company drives to continue
Premium Auction Electronic commerce