INDIAN COSMETIC MARKET SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter
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Positioning of Niche‚ Super-Premium Toothbrush Models Positioning of Mainstream‚ Professional Toothbrush Models Case Study: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Analysis & Strategy Executive Summary In July 1992‚ CP senior management announced a new toothbrush model‚ the Precision‚ that was set to launch in early 1993. In order to meet consumer demand CP could introduce the toothbrush as a niche‚ super-premium
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Question 1 0 out of 2 points What are the odds of picking a “g” in the word Georgia? Selected Answer: 2:07 Correct Answer: 2:05 Response Feedback: Success : Failure Question 2 2 out of 2 points The odds that you will pick a heart from a standard deck of 52 cards is 13:39. Selected Answer: TRUE Correct Answer: TRUE Response Feedback: Success : Failure Question 3 0 out of 2 points The odds that you will pick a spade from a standard deck of 52 cards is
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The Dome of the Rock‚ completed in 691 and the one of the earliest surviving example of Muslim architecture‚ displaying a vast array of mosaic and domed roof. Located in the city of Jerusalem‚ Dome of the Rock seats as one of the most historic and sacred structure for all of the three largest monotheistic religions in the world. Built under the patronage of 5th Umayyad caliph Abd Al-Malik bin Marwan on the Haram al-Sharif in Jerusalem‚ the Dome of the Rock was completed in 692. It is one of the earliest
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adaptation of the entire marsupial infra-class may be indicative of the conditions in South America and Australasia during which time the marsupials were evolving and is evidence of the constraint of marsupial evolution by the overlying ecological niche (in this case on a continental scale) in which they
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Ecology #1 1- Define abiotic and biotic components of the environment. Natural environment includes all the living and non-living components occurring naturally on Earth. The biological components of the ecosystem that is the biotic components interact with the physical entities (abiotic components). The scientific study of the interaction of biotic community with each other and with abiotic components is known as Ecology. Abiotic Components The abiotic components are also known as the abiotic
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Situation Started in 1999 by the founder of Exodus Communications‚ K.B. "Chandra" Chandrasekhar‚ Jamcracker had a clear and simple vision: allow businesses to consume applications like a utility. The vision was simple‚ but the implementation was difficult. Jamcracker became the pioneer in delivering Software-as-a-Service in the On Demand World. Jamcracker provides software solutions and expertise that Software Companies and Service Providers need to efficiently deliver and manage their On Demand
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developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning. The product has been developed using an empirical approach and is
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market‚ the gift niche market‚ or other? Discuss (5 points) 2. Using the cost and financial information provided in Exhibits 2‚ 4‚ and 5 in the case‚ compute Cowgirl’s the breakeven sales revenue. Make reasonable assumptions and show your calculations in order to get credit. (Thinking question???) 10 points 1. Based on the information given by the case I think that the “hot and spicy truffles” are competing in the hot and spicy food market‚ the chocolate candy market‚ and the gift niche market. Marilyn
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specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart‚ Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of
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