MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid (BOP) market and
Premium Marketing Poverty
Being a High School Student and Working Part Time There has been an argument stating whether students should be able to maintain a part time job. There are many students in today’s society that are doing it‚ but that does not make it right or wrong. Stating which one is right or which one is wrong would be irrelevant to others‚ seeing how it would be just an opinion and not scientifically proven. This argument is a complex issue with many different opposing view-points. The first article ‚by
Premium Education University College
Both Nick Carraway and Billy Flynn are the only characters in Chicago or the Great Gatsby that know all of the happenings in their respective stories‚ though Nick doesn’t run everything like Flynn does‚ and is instead a mere observer who ends up being the catalyst for the events taking place in the book. Billy Flynn is portrayed multiple times as an entertainer and show man who manipulates the opinions and emotions of his audience. When talking to the press after he agrees to work Roxie’s case he
Premium The Great Gatsby F. Scott Fitzgerald Jay Gatsby
story; Introduction of the main characters 2. Character Analysis a. Narrator of "I ’m A Fool" b. Paul in "Paul ’s Case" 3. Comparing and contrasting the characters a. Religious Motivation b. Economical Issues 4. Conclusion Thesis Statement: The author of this essay wants to prove that Paul ’s actions are both influenced by economical and religious issues while the narrator ’s deeds in "I ’m a Fool" are only economically influenced and happen mostly by mistake. "Paul ’s Case" by Willa Cather
Premium God Willa Cather
1) How does the Danimal project shed light on and the challenges to manage the base of the pyramid? The Danimal project shed light on the business management to the BOP market especially in terms of innovation. They introduced many procedures to manage the BOP business. I state that the most important one is the introduction of new distribution channel‚ Danimamas and Daniladies. Since Danone should SA make profits and the main target of Danimal were low-income people‚ Danone avoided the distribution
Premium Management Marketing
ENG4U 20150324 Nick as an Unreliable Narrator Nick Carraway can be seen as the best person to tell the story of Gatsby‚ he knows all of the main characters well being cousins with Daisy‚ going to Yale with Tom and being Gatsby\s neighbor. Although he is in the perfect position to narrate effectively his involvement with these characters has caused him to narrate otherwise. Due to his emotions and feelings towards other people in the novel and his social status Nick is out of touch with most of the characters
Premium The Great Gatsby F. Scott Fitzgerald Jay Gatsby
Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
Premium Household income in the United States Customer service Income
John Proctor: A Hero or a Fool?In Arthur Miller’s famous allegorical play The Crucible ‚the main characterJohn Proctor‚ a young defiant yet respected farmer‚ shows heroic characteristicsthrough intricate situations of theocratic injustice. Set in hysteria and chaos‚the witch trials of Salem village as the trials unfold Proctor finds himself in adifficult situation in which his decision and actions decide not only his fate but thefate of many innocent people like himself. In the community‚ people
Premium Salem witch trials The Crucible Salem, Massachusetts
The Great Gatsby: The Question of Nick Carraway’s Integrity In pursuing relationships‚ we come to know people only step by step. Unfortunately‚ as our knowledge of others’ deepens‚ we often move from enchantment to disenchantment. Initially we overlook flaws or wish them away; only later do we realize peril of this course. In the novel "The Great Gatsby" by F. Scott Fitzgerald‚ the journey from delight to disappointment may be seen in the narrator‚ Nick Carraway. Moving from initial interest
Premium
Inventory Chicanery Tempts More Firms‚ Fools More Auditors A Quick Way to Pad Profits‚ It Is Often Revealed Only When Concern Collapses A Barrel Full of Sweepings By LEE BERTON Staff Reporter of THE WALL STREET JOURNAL December 14‚ 1992 Why do so many accountants fail to warn the public that the companies they audit are on the verge of collapse? Increasingly‚ experts are blaming inventory fraud. "When companies are desperate to stay afloat‚ inventory fraud is the easiest
Premium Marketing Management Retailing