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    Journal of Marketing Research

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    JIE ZHANG‚ MICHEL WEDEL‚ and RIK PIETERS* There is much evidence that the presence of a feature advertisement can increase the sales and market share of the featured product. However‚ little is known about how feature ad characteristics (e.g.‚ size‚ color‚ and location of the advertisement) affect the sales outcomes and how the effects take place. Prior research has predicted that feature advertisements lead to behavioral outcomes through their effect on consumers’ attention. Building on this idea

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    New‚ innovative and creative ways of wellness management‚ regarding employee and organisational wellness Jenita F De Sousa University of Pretoria Table of Contents List of Tables List of Figures A Systematic Literature Review: New‚ Innovative and Creative Ways of Wellness Management‚ Regarding Employee and Organisational Wellness. Abstract ­­­­Objectives: To identify what new‚ innovative and creative ways of wellness management can be derived about employee and organisational

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    Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing‚ Particularly in Karlstad‚ Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651

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    A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place

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    Notes on World War I

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    WWI The Origins of War – September 9‚ 2012 Alliances - Germany‚ Austria-Hungary‚ Italy (AXIS POWERS) - Great Britain‚ France‚ (pre-revolutionary Russia) (TRIPLE ENTENTE) - Alliances are put in place to act as guarantors of peace - At the end of the 19th c.‚ (Edwardian period in BR history) despite the alliance systems‚ much talk about impending war o Everyone saying war is inevitable o Lots of war talk - Nature of a European war not understood at all - Colonial wars seen‚ which were quick

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    Cei Analysis Tv

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    Table of Contents Assignment 12 1.1 Three examples of international sector companies2 1.2 Description of role/responsibility per company2 Assignment 24 2.1 Three companies4 2.2 Social background5 2.3 Political background6 2.4 Cultural background8 2.5 Historical background9 2.5 Target group10 2.6 Marketing mix12 2.7 Image of the product13 2.8 Reviews14 Assignment 317 3.1 Influences of digitalization on the television sector17 3.2 Trends/development other 4 sectors17 3.3 Field visits18

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    Music Therapy with Children and Their Families of related interest Interactive Music Therapy in Child and Family Psychiatry Clinical Practice‚ Research and Teaching Amelia Oldfield Foreword by Dr Joanne Holmes ISBN 978 1 84310 444 5 Interactive Music Therapy – A Positive Approach Music Therapy at a Child Development Centre Amelia Oldfield Foreword by Dr Fatima Janjua ISBN 978 1 84310 309 7 The Individualized Music Therapy Assessment Profile IMTAP Holly Tuesday Baxter‚

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    Mafia

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    30017_CH15_398_431_r7.qxp 4/7/06 3:13 PM Page 398 © Jones and Bartlett Publishers. NOT FOR SALE OR DISTRIBUTION CHAPTER 15 OBJECTIVES Explain the similarities between organized crime and legitimate business enterprises. Identify different categories of white-collar crimes. Describe the characteristics of organized crime groups in the United States. Explain white-collar crimes with historic and present examples. Recognize the difficulties in using current criminological

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    Mm Case Nissan

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    CASE: SM-189 DATE: 06/16/11 NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMISSION You can’t ignore that zero-emission vehicles are the wave of the future. Carlos Ghosn‚ president and CEO of Renault-Nissan Alliance‚ January 12‚ 2010 INTRODUCTION It had been five months since Nissan sold its first all-electric vehicle‚ the Nissan LEAF‚ in Redwood City‚ California. Carlos Ghosn‚ president and CEO of both Nissan and its Alliance partner Renault‚ was betting big on zero-emission

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    Fashion: Match Fixing and Sport

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    ACKNOWLEDGEMENT The topic on which I have done my 2 nd year’s project work is the role of the media in bringing out corruption cases from the field of sports. I have worked really hard on this project and I hope you will like it. I owe a great many thanks to all the people who have helped me and supported me throughout my period of project work. Firstly‚ my deepest thanks to my professors Mrs. Moulisri Chakraborty and Mrs. Srabani Roy‚ the guides of my project for guiding and correcting all my documents

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