Case 5: P&G Japan: The SK-II Globalization Project Questions: 1. As Paolo DeCesare‚ what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II: Political: Tariff (ex: China government took 35% to 40% import tariff on SK-II) Economic: The economic scale
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cultural norms‚ consumer preferences‚ and business structures versus the United States‚ Japan is definitively a market that P&G should continue to do business in. With a population that is more than half the size of P&G’s largest market (U.S.A) and a per capita income higher than other major markets for P&G (such as West Germany)‚ Japan is simply a market that P&G cannot exit if it hopes to continue to grow internationally. In fact‚ Japan is the second largest market for consumer-packaged
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Gamble lagged behind its direct competitors Colgate-Palmolive and Unilever in emerging markets. Both Colgate and Unilever gain more than half of their revenue from emerging economies. P&G‚ on the other hand‚ only generates 40% of its revenue abroad‚ despite being the world’s largest household product maker. P&G is famous for having a rich portfolio of well-recognized brands in the personal care‚ beauty‚ grooming‚ health and fabric segments. As Morningstar notes‚ some of its brands are essential
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Procter and Gamble‚ Inc. Scope The problem for Procter & Gamble`s (P&G) “Scope” brand is that their share at mouthwash market is slightly going down while a new brand called “Plax” launched by Pfizer Inc. has gained a %10 market share in a very short time period which created a situation that left “P&G”s management team in dilemma for how to respond. P&G has some constraints to solve the problem (in fact‚ the situation is so complex that for some‚ no problem and threat exist). First
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2011 Kenny G In the history of Jazz‚ musicians have always found ways to come up with new groundbreaking ideas that cause Jazz to evolve and ultimately increase in complexity. However‚ not many musicians took the simple‚ listener friendly approach. Kenny G was one of the few musicians who took this approach. His style has caused for much controversy between other Jazz artists‚ but in the end‚ he is still looked upon as one of the most successful Jazz musicians in the world. Kenny G‚ (Kenneth Gorelick)
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Dr. Carter G. Woodson was the son of former African slaves James and Eliza Riddle Woodson. He earned his master’s degree at the University of Chicago in 1908 and received his Ph.D. in history from Harvard University in 1912. During one of his lectures‚ he was surprised to hear that the Negro has no history. Instead of being angry Dr. Woodson set in motion what is now called Black History month. Many of the nineteenth-century anthologies of Africa are used as books to supplement the study of European
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P&G OUTLOOK Three billion times a day‚ P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales‚ profit and value creation‚ allowing employees‚ shareholders and the communities in which we operate to prosper. In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small‚ family-operated soap and candle
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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William G. Morgan created volleyball in 1895 as a YMCA P.E. director in the town of Holyoke‚ Massachusetts.. It was first called mintonette. The name came from the game called badminton. Mintonette‚ later known as volleyball‚ took certain things from tennis and handball and was designed to be an indoor sport. The game was intended to be better on a person’s body than basketball and was aimed more towards the older members of the YMCA while still requiring athletic ability. The first rules included
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Catalogo‚ Nathalie G. University of Makati IV – GMK Prof. Richard Nellas Immanuel Kant German philosopher Immanuel Kant (1724-1804) is considered the most influential thinker of the Enlightenment era and one of the greatest Western philosophers of all times. His works‚ especially those on epistemology (theory of knowledge)‚ aesthetics and ethics had a profound influence on later philosophers‚ including contemporary
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