Case Closed: Nielson Ratings 1.The graph indicates that ABC has the highest ratings‚ with an average of 8.72million viewers. CBS has 7.98million viewers on average‚ and NBC has the least with an average of 6.88million viewers. 2. ABC= 5.5‚ 5.7‚ 7.6‚ 9.7‚ 16.2 CBS= 5.4‚ 6.1‚ 8‚ 9.65‚ 10.9 NBC= 5.4‚ 5.95‚ 7.1‚ 7.7‚ 7.8 3. - ABC IQR= 9.7-5.7=4 Upper= 9.7+1.5(4)= 15.7 Lower= 5.7-1.5(4)= -.3 1 outlier= 16.2 - CBS IQR= 9.65-6.1= 3.55 Upper= 9.65+1.5(3.55)= 14.98 Lower= 6.1-1
Free Arithmetic mean Median American Broadcasting Company
50 questions 30 multiple choice‚ true false‚ matching 10 ratings 5 fill in the blank 5 short answer Know chapter 8 completely Bring calculator Chap 8: Programming: creating and distributing content for audiences‚ what it’s all about it. Don’t go to websites that don’t update‚ want something fresh. Look at advertising and fee-based models Advertising-based model: what programming can we acquire for the least cost to attract the biggest audience that we can sell to the most advertisers
Premium Mass media Sampling
The Nielsen Company (Hong Kong) Limited Client Service Assessment Question Paper Time Allowed: 2 hours Please do not take away the question paper. Candidate Name: Date: Start Time: Stop Time: TASK 1 – NUMERIC TEST Instructions: Solve each problem using the workspace provided. Record your answers on the answer sheet provided. You are welcome to use a calculator for your analyses. 1. International Juice Inc. plans to introduce a new line of fruit juices with three different flavors: cherry‚ grape
Premium Advertising Chocolate chip cookie Soap
The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
Premium Income statement Competitor analysis Revenue
Amanda Zusman 9/24/12 T344 Programming strategies The Most Successful Program Format in the Primetime Timeslot The primetime television timeslot is known to deliver the most viewers to networks and advertisers each and everyday. The primetime hours range from 7PM-11PM and summon many persons getting home from work and families at the tail end of mealtime. Entertainment programming scheduled during primetime has always been popular amongst audiences‚ however; in recent years certain reality
Premium American Idol Pop Idol Reality television
Average Audience Profile : Gender Female 48% Male 52% Source : AGB Nielsen Media Research Average Audience Profile : Age 30 25 18 28 26 20 15 10 5 6 2 12 5 0 4-9 10-19 20-29 30-39 40-49 50-59 60+ Source : AGB Nielsen Media Research Average Audience Profile : Education Primary or Less 14% Secondary 12% University or Higher 56% Diploma 16% Source : AGB Nielsen Media Research Average Audience Profile : Occupation Unemployed 7% Retired
Premium Nielsen Media Research
Exercise 1 1. Good Morning America: 1520*1000=1‚520‚000 impressions Regis & Kelly : 4090*1000=4‚090‚000 impressions HBO Movie: 351*1000=351‚000 impressions The simple math step is necessary to make the conversion is multiply by 1000 to get the complete number. 2. Table Program Spots Women 25-54 Imp (000) Total impressions (000) Good Morning America 4 1520 6080 The Mentalist 3 11683 35049 HBO Movie 12 351 4212 Total 45341 4*1520=6080(000) impressions
Premium The Impressions Average Roman numerals
Rolls Gold.icoAlfa Romeo.icoBentley Motors gold.icoMaserati.ico HispanoSuiza.icoFerrari.icoBugatti.icoLamborghini.icoViper.ico Hummer.icoCorvette.icoCorvette classic.icoAston Martin.icoShelbyGT500.ico Lotus.icoPackard.icoPierce Arrow.icocadillac.icoaudi.ico DeLorean 1.icoDeLorean 2.icoOpel.icoStutz.icoAbarth.ico Fiat.icoRover gold.icoLexus gold.icoProton.icoFord.ico mitsubishi.icoJaguar.icoPorsche.icoMercedes-Benz metal 600.ico Renault.icoSuzuki.icoMG logo.icoTriumph gold.icoGumpert.ico Pagani
Premium
Name: Collaboration Instructor: Date: Part 1: Pre-lesson Think about the HOPE TV video you watched prior to the lesson. In 2-3 sentences write about what part of the video impacted you the most and why? Part 2: Content Please illustrate the 3 week workout plan your group developed? What type (T) of exercise did your group perform? ______________ Week 1- F= ________________________‚ I ________________________‚ T ________________________ Week 2- F= ________________________‚ I ________________________
Premium Physical exercise Opinion The New Workout Plan
The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
Premium Income statement Competitor analysis Revenue