Bibliography: 7.1 Books • Graham Hooley Nigel‚ F. Piercy‚ Brigitte Nicoulaud‚ 2008 Marketing Strategy and Competitive Positioning (4thedition)‚ Prentice Hall • David W. Cravens‚ Nigel F. Piercy‚ ‚ 2006.. Strategic Marketing. McGrew-Hill • Philip Kotler‚ Kevin Lane Keller‚ Mairead Brady‚ Malcolm Goodman‚ Torben Hansen‚ 2009. Marketing Management. Person Education Limited
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Course and Unit Level ATHE Level 6 Diploma in Management Title Strategic Marketing Unit Code and Credit Value T/503/5119 & 15 Tutor Name and Email Assessment Guidance Learners will be required to follow the assignment brief and indicative content to develop the report Assignment Scenario You are employed by a specialist marketing consultancy business‚ ‘Total Marketing Solutions’ (TMS)‚ that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit
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MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions‚ concepts and boundaries Jorge Mongay Autonomous University of Barcelona‚ SBS Swiss Business School 2006 Online at http://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840‚ posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS‚ CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
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THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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A Look Worth Dying For The theme of the poem‚ “Barbie Doll‚” by Marge Piercy is the overwhelming pressure society exerts on females to be stereotypically attractive and the willingness to go to great lengths in order to achieve “perfection.” Many females‚ especially teenagers‚ are faced with this feeling every day. Growing up during the age of advanced computer technology and social media only exacerbates this problem. Many adolescent girls can relate to the fear of being bullied because they do
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Why trade natural skin for plastic? Marge Piercy addresses this issue‚ though indirectly‚ in her poem "Barbie Doll". Piercy presents an innocent young girl‚ but conveys that she has fat legs and a big nose. Piercy explains that the child was a normal kid‚ not bad looking‚ not in bad shape‚ but simply does not meet the expectation of not having fat legs and a big nose. She is encouraged strongly to do this‚ and encouraged strongly to do that‚ but she can not fix herself up; The pressure is too
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“Barbie Doll”‚ by Marge Piercy and‚ “Hanging Fire” by Audre Lorde reveals each character and their struggle with their identity in society. Summary of “Barbie Doll” In the poem “Barbie Doll” by Marge Piercy‚ we read about a young girl who has self image problems. Due to the expectations of society‚ she is not happy with her physical appearance. She had many good qualities but is unable to see these for herself. Instead she only sees is a “a great big nose and fat legs”(Piercy‚1936). In order to
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miniature stoves‚ play irons‚ and lipstick. These items are not only gifts that young girls would like to have but are also things that are considered feminine. However‚ the items used in the first stanza show how nice and feminine the "girl child" (Piercy 1) world may seem. The items symbolize the gender role that a young girl possesses very early in life. Much like a Barbie doll‚ all girls are expected to be a certain way and enjoy activities thought to be feminine. The miniature stoves and irons
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In the poem “The Secretary Chant” by Margie Piercy‚ a woman working as a secretary is depicted as undervalued and unappreciated by her employer. With this poem being written in 1936‚ the idea of women in the workplace was fairly new. Women were not given equal treatment as employees and were in the beginning stages of their fight for equality. The year the poem was written most certainly plays an integral role in the poem’s tone‚ structure‚ diction‚ and theme. Throughout the poem‚ it is obvious that
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Explain the importance of customer satisfaction in service organisations The aim of this essay is to explain the importance of customer satisfaction in service organisations. Clear meaning of the customer satisfaction has been provided along with the causes and results from the effective implementation. J. Heskett ’s "service-profit chain" model has been used in order to understand the relationships between profitability of a service organisation with customer satisfaction and loyalty and the outcomes
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