RESPONSE PAPER 9th Sep.‚ 2013 Peng Zhang MAIN IDEA The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning‚ the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective‚ planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile‚ the objective should follow the communication
Premium Event planning BMW Target market
Tutor: Peter Haigh Event Industry Arsalan khan 21146310 Tutor: Peter Haigh Event Industry Arsalan khan 21146310 Critically discuss the negative and the positive impacts of the London Olympic Games from the perspective of all stakeholders‚ including the local community‚ the sponsors‚ the guests‚ the organisers‚ the volunteers and paid workers? Author: Arsalan Khan Module code: TH40009E Tutor: Peter HAIGH Module name: Event Industry Critically discuss the negative and the
Premium 2012 Summer Olympics Olympic Games Summer Olympic Games
Event Management Market - India June 2010 Executive Summary Estimated to be worth INR 15 bn in 2010‚ expected to grow to INR 23 bn in 2012 Market is highly unorganised having huge opportunities for growth Main segments in the event management market are Corporate‚ Cultural‚ Leisure‚ and Personal‚ with a rising demand of management in the corporate sector Drivers: Growth in consumer spending and disposable income‚ increase in below the line promotion among establishments‚ rising need of organized
Premium Event management Management
The 5 c’s of event designing Event is a well organized and well planned happening Concept Costing Canvassing Customization Carrying out Concept: it is defined as the 1st stage of idea generation on the basis of which the event is taken forward or given as well defined shape. The concept plays a very important role as this is at this stage‚ they are dropped or accepted and it is only from here that the next 3 stages which of costing‚ canvassing and customization takes place. A good
Premium Management Concept
Event Management | HND Business Year Two | | Student Numbers: 627745‚ 621710 | | | | | Contents Introduction 3 Event Rational 4 Venue Selection 4 Event Management 5 Planning and Scheduling 5 Production - Design 6 Theme Considerations 6 Principles 6 Theme 6 Creativity 7 Cultural Sensitivity 7 Observations 8 Conclusions 8 Evidence of Underpinning Theory 8 Introduction This report will underline principles and theories of event management whilst
Premium Cisco Systems Logistics
Properly accounting for subsequent events is important because investors’ opinions could be dramatically altered by the events and transactions that occur after year end. If subsequent events are not given proper consideration‚ the financial statements that are issued at year-end may be misleading. Accounting Standards Codification (ASC) 855 provides guidance on the proper accounting for and disclosure of subsequent events. Due to the potential impact subsequent events may have on the financial statements
Premium Balance sheet Financial statements Financial Accounting Standards Board
A study on the Effectiveness of Events Management in the Brand Management Process Events Management refers to the application of project management to the creation and development of festivals‚ events and conferences. It involves studying the intricacies of the brand‚ identifying the target audience‚ conceptualizing the event‚ planning the logistics and coordinating the technical aspects before the event takes place. Experiential marketing allows customers to engage and interact with brands‚ products
Premium Brand Brand management Management
Management event proposal I. Event Proposal Give time to your health marathon Date: July 13‚ 2014 (Sunday) Time: 5:00am to 9:00am (4hour) Venue: Sm mall of asia Seaside (Pasay City) To Cultural Center of the Philippines‚ CCP (Radial road‚ Pasay City) Proponent: Jerico‚ Apas Other comitte members: Dejan‚ Christian Duarte‚ Felix Garcia‚ Alexander Ontolan‚ Gary Sorongon‚ Rheo II. Event Description It is a event for the employee`s that has no time for their health so this event is the
Premium Metro Manila
shows progress in planning event and Evaluation of the organised event. For our event‚ we have ogerniced an exhibition of photographs it did take place in Yang Sing Restaurant at 6.00pm on the 18th March 2009. In the group of five people which are Anna Wolnik‚ Anna Lekstutis‚ Iram Khan‚ Mariah Arfan and Ashley Huges. The exhibition of photographs what we did prepare was a theme which is called ’the beauty of the city ’. We had different photographs taken for the event and we arranged for this to
Premium Management Event planning Festival
As the sporting events are becoming popular worldwide‚ a high competition among the countries to host such events has been noted. This clearly hints us of the benefits a country can get by hosting international sporting events. A country can boost its economy through the rise of trade and advertisement during such sporting events. In the meantime‚ the country gets an opportunity to display its culture and hospitality to the world which‚ in turn‚ will boost its tourism industry. However‚ the host
Premium The Culture Infectious disease Sport