Nike. The Positioning statement of Nike is “For serious athletes‚ Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment‚ Nike‚ one of the global leaders in sporting goods industry‚ has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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Michael Porters competitive force model is used to displays how information technology can upgrade the competitiveness of a corporation. It is also used to develop strategies to increase competitive edge. Competitive strategy must grow out of a sophisticated understanding of the structure of the industry and the industry is constantly changing. Regardless of the industry‚ Michael Porters five forces will bring forward your strengths and weakness. The five forces are: The threat of new entrants‚
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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their supply chain and leverage the power of sport to change lives. The role of government‚ business‚ communities‚ politics‚ media are all shifting and therefore Nike needs to shift too. Nike has a desire to develop greener‚ smarter and better products‚ communities and economies which is why “innovate for a better world” is important. Nike challenges and empowers their designers to consider the environmental impact of everything that are involved in developing a product. Their design called “considered
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Tata Tea Limited‚ one wing of Tata Group was established in 1962 as Tata Finlay Limited through technical and financial collaboration with James Finlay & Co. Ltd.‚ Glasgow‚ U.K. The company made joint venture with James Finlay to develop value-added tea. James Finlay sells their shareholdings to Tatas heralding the "Dawn of a new Era" and the company changed its name to Tata Tea Limited in the year 1983. The company is headquartered in Kolkata and owns 27 tea estates in the states of Assam and West
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Pankaj Saharan September 2012 Over the past 150 years‚ Nokia has evolved from a small paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots‚ car tyres‚ generated electricity‚ even manufactured TVs etc. Nokia’s own mobile phones’ platforms included Symbian (60 & 40)‚ MeeGo (open-source Linux based platform) and Meltemi (low
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decision points since strategic moves don’t have a single possible pathway. For instance‚ a pharmaceutical firm might grow its global footprint by first broadening its product arenas then using this foundation to broaden its geographic market arenas. 5. ECONOMIC LOGIC The economic logic element
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Domestic drug manufacturers have cast their eyes overseas for growth and four of them have received the certificate of pharmaceutical product (CPP)‚ one of the pre-requisites for obtaining an export licence from the Department of Drug Administration (DDA). According to the DDA‚ Lomus Pharmaceuticals‚ Deurali-Janata Pharmaceuticals‚ Elder Pharmaceuticals and National Health Care Nepal have received the CPP. The CPP is a must for drug manufacturers wanting to export their products. Once the CPP has
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beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000
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