Summary NIKE‚ Inc.‚ together with its subsidiaries‚ engages in the design‚ development‚ marketing‚ and sale of footwear‚ apparel‚ equipment‚ and accessories for men‚ women‚ and children worldwide. The company offers products in seven categories‚ including running‚ basketball‚ football‚ mens training‚ womens training‚ NIKE sportswear‚ and action sports. It also markets products designed for kids‚ as well as for other athletic and recreational uses‚ such as baseball‚ cricket‚ golf‚ lacrosse‚ outdoor
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| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image‚ a set of emotions‚ feelings‚ and experiences with the brand‚ developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance‚ innovation‚ and aggressiveness. Nike positioned itself as a company that makes products for athletes‚ by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference
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strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Nike Case 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike? No‚ I do not believe Nike should be responsible for working conditions in foreign factories. I do believe that there should be working standards in place and adhered to but I do not believe that is Nike’s responsibility. Nike is a business in order to run a successful business one must abide by good business practices including respecting
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Founded in 1994‚ Nike Football has grown immensely to become one of the two market leaders in football apparel and footwear. Recognizing the vast opportunities the 2010 World Cup offers for their growth and differentiation from the competitors‚ they are considering a shift in their marketing strategy. Nike’s brand image is of an innovative company‚ focusing on the high performance of their products‚ while simultaneously offering extraordinary designs by partnering with many top-level footballers
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1. Write a brief synopsis of the Nike case. In the 1990’s‚ Nike‚ a well-known shoe company‚ came under intense fire for claims of labor issues stemming from wages to working conditions to child exploitation. Years of bad publicity plagued the company‚ including bouts with the media and even celebrities. Nike’s initial response was to deny and defend its company name. The activists continued to pursue to the point that Nike is forced to face its criticism head on. 2. What charges have Jeff
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that has higher returns. In this case‚ I will first address the issues with Cohen’s calculation‚ and then analyze an new WACC to decide whether we should invest in Nike Inc. Many issues should be addressed regarding Joanna Cohen’s WACC calculation. First‚ to calculate the debt cost of capital‚ Cohen divided the total interest expense by the company’s average debt balance. This is an issue because she did not take into account the current yield on publicly traded Nike debt. Another issue that should
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NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts ’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike ’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings
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analysis assumes Nike debt is trading at par – it is not ▪ Equity should be based on market value‚ not book value ▪ Hence total will be based on market cap.‚ not balance sheet ▪ Her debt cost is wrong ▪ She should use the current or projected cost rather than a historic one ▪ i.e. use a Bloomberg terminal (other terminals are available) to research yields on debt of the same credit rating as Nike ▪ It is unlikely Nike has a cost of
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