"Nike and the triple bottom line" Essays and Research Papers

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    Social strategy at Nike

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    Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able

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    The Red Line

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    The Red Line The story “The Red Line” by Charles Higson revolves around a woman and two men of whom one is stabbed and another becomes a murderer. All of the characters share the feeling of displacement. They all feel different from other people. The first character we meet‚ the Bob Seeger imitator‚ feel that he is different from others in his appearance and better than others when it comes to performance. “when he looked out of the window he could see people. Ugly people.”. He thinks that people

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    opportunity produces graduates who are better prepared than their predecessors to successfully reach for the “Triple Aim” goal‚ a term coined

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    Nike Five Forces

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    Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:

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    Today we will be looking at the Mythological Allusions of Nike. This will go from Nike the company to a Nuclear Warhead Defense System. Nike is the Goddess Of Victory. So keep reading to find out what the Nike Logo means or what the Nuclear Warhead Defense System is just keep reading and you will have a good time. Nike is the Goddess Of Victory. For instance in http://www.theoi.com/Daimon/Nike.html The goddess Nike would celebrate the victories of her fellow companions (Zeus‚ Poseidon‚ Hera

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    Greyhound Lines

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    Greyhound Lines is the intercity bus transportation company which operating on low profits and unable to meet the customer demand (Greyhound‚ 2011). Based on the case study‚ in order to reduce operating costs and improve customer service‚ reduction in employees‚ routes and services has been done. However‚ this action leads to discourtesy of customers. Besides this‚ the introduction of Trips which is mainly to resolve problems in the highly complex software actually creates lots of problems. The problems

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    Nike Strategic Plan

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    Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage

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    Nike Ethical Dilemma

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    idea. In fact‚ abortions were considered legal so long the pregnancy does not exceed 6 months. It actually depends on one’s conscience and moral to how they look at the matter. In this paper‚ the ethical issues we will be covering will be on Nike child labour. NIKE inc‚ a well-known brand in the market that specialize in sporting goods has been reported that the manufacturer engaged‚ were using children as labour from as young as 10 year of age. These children were for the making of sporting equipments

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    Nike Case Study

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    A Case Analysis of Nike: The Sweatshop Debate Mindi Merritt Class Fall 2014 Instructor’s Name Introduction Nike is a hugely successful global industry that designs and markets shoes and apparel (Coakley & Kates‚ 2013). Most of Nike’s products are subcontracted and manufactured overseas in countries such as China‚ India‚ Vietnam‚ Indonesia and Korea. For decades‚ Nike has been embroiled in controversy where critics claim its products are manufactured in foreign factories with substandard

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    PEST ANALYSIS OF NIKE

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    customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and women. Nike should continuously develop innovative and stylish golf products to command premium prices. Most people would appreciate as Nike Golf brand has good

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