Just Do It "Nike"‚ is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete‚ soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three
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Sports and officially became Nike‚ Inc. in 1971 that is well-known with the swoosh logo and engaged in the design‚ innovation‚ marketing and selling of athletic footwear‚ apparel‚ equipment‚ accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes North America‚ South America‚ Europe‚ Asia Pacific‚ Middle East and Africa. Nike markets its products under its
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Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns‚ celebrity athelets‚ "swoosh" logo‚ and "Just Do It!" slogan. In 1963 the world’s largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake‚ and today has over $9 billion in revenues. After several years of record breaking performance Nike’s global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings
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Introduction of Ratio MEANING OF RATIO: A ratio is one figure express in terms of another figure. It is a mathematical yardstick that measures the relationship of two figures‚ which are related to each other and mutually interdependent. Ratio is express by dividing one figure by the other related figure. Thus a ratio is an expression relating one number to another. It is simply the quotient of two numbers. It can be expressed as a fraction or as a decimal or as a pure ratio or in absolute
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--------------------------------------------------------------------------- 6 * Profitability ratio ---------------------------------------------------------- 6 * Liquidity ratio -------------------------------------------------------------- 9 * Gearing ratio --------------------------------------------------------------- 11 * Debt ratio ------------------------------------------------------------------- 12 * Investment ratio ---------------------------------------------------------- 13 Limitation
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Financial Ratio Analysis -As changes in a company’s several accounts change‚ it is hard to just casually inspect statement of earnings and balance sheets. Many items fluctuate simultaneously‚ making the reasons for the fluctuations hard to determine. -Financial Ratio Analysis is a useful management tool developed to assist in indentifying‚ interpreting and evaluating changes in the financial performance and condition of a business over a period of time. Its purpose is to provide information about
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Ratio Analysis Paper Ratios describe the various relationships among accounts in the balance sheet and income statement. Financial ratios are important and helpful gauges of how an organization is functioning. An organization’s financial health‚ potential revenue‚ and even possible bankruptcy can be garnered from financial ratios. Information derived from financial statements is used to calculate most ratios and make projections. “Ratios help investors and lenders determine the risk associated
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CORPORATE PROFILE Atlas Consolidated Mining and Development Corporation ("Atlas Mining") was incorporated in 1935 as “Masbate Consolidated Mining Company‚ Inc.”. In the 1980s‚ it was regarded as the third largest copper mine in the world and was processing 110‚000 copper ore a day. However‚ in the early 1990s‚ Atlas was forced to suspend its operations due to a typhoon that severely damaged its mines in Toledo. Atlas Mining now has only one (1) mill for operations. A major restructuring of the
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Ratio and Comparative analysis There are many ways to evaluate and compare financial statements. Although there are many different ways and devices‚ no one device is more useful than another. According to "Financial Statement Analysis Primer" (n.d.)‚ ”Every situation faced by the investment analyst is different‚ and the answers needed are often obtained only upon close examination of the interrelationships among all the data provided.”. Ratio analysis is a useful tool that is used to identify a
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Implementation 7. Verification 8. Administration Financial Statement Analysis – The Big Picture FS Analysis Involves careful selection of date from financial statements for the primary purpose of forecasting the financial health of the company. This is accomplished by examining trends in key financial data‚ comparing financial data across companies‚ and analyzing key financial ratios. Another important aspect of financial analysis is the comparison of actual financial conditions with expected financial
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