Nike.inc SWOT analysis Strengths: y y y y y y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics‚ Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step‚ it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the
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a) Ratio analysis does several things‚. The first thing is it allows the company to compare itself with other like companies. If management feels things aren’t going well‚ they can help pinpoint the problem through comparing their ratios with other companies. They may have several ratios that are comparable‚ but a couple which are way off. That might be where the problem is. It helps to evaluate financial statement. It helps to take proper steps toward financial problem. Like reduce
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approach‚ which was previously effective for Nike‚ centers all the business activities on continually innovating‚ improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. But due to changing circumstances and to pursue customer loyalty‚ Nike adapted the category driven approach which is derived from customer usage and purchase patterns. Post- internal and external analysis Nike concluded that there are primarily six major
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SWOT analysis: Nike Introduction Like most companies‚ Nike has corporate strengths and weaknesses. However‚ in the 50 years that Nike has been in business‚ it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets‚ through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength‚ weakness‚ opportunity and threat) analysis of
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CHAPTER 3 ANALYSIS OF FINANCIAL STATEMENTS R ATIO ANALYSIS LIQUIDITY ASSET MANAGEMENT DEBT MANAGEMENT PROFITABILITY 4-1 FINANCIAL RATIO ANALYSIS DEFINITION the calculation and comparison of ratios which are derived from the information in a company’s financial statements. Why are ratios useful? Ratios standardize numbers and facilitate comparisons. Ratios are used to highlight weaknesses and strengths. Ratio comparisons should be made through time
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target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and women. Nike should continuously develop innovative and stylish golf
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3-Equity Multiplier: 4 4-Asset Utilization Ratio: 5 5-Tax Ratio: 6 6-Efficiency Ratio: 6 7-Expense Ratio: 7 8-Spread: 8 9-Burden: 9 1-Return on Equity: ROE = Net Income/Average Total Equity YEAR | 2006 | 2007 | 2008 | Net Income | 12700315 | 10084037 | 15614020 | Average Total Equity | 38949430.5 | 50120394.5 | 63172013.5 | | 0.032 | 0.020 | 0.024 | Analysis: This trend of return of asset is similar to return on equity. Its basic reason is that the numerator that is net
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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The basic ratio includes several different categories to calculate an organization‚ gross profit and loss. In this paper you will learn about 2 different ratios analysis that are substantial in the implementation of HMO’s daily operation. Ratio analysis is an important technique‚ which is widely used for interpreting financial statements. In today’s health care environment‚ liquidity and activities are significant in the performance of HMO’s. Liquidity ratio is a measure of the company
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Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week‚ implementing proper ventilation systems to filter out toxic fumes
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