Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008. It employed more than 30‚000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike‚ Inc.
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Brand Inventory Report – Nike Footwear MAR6816 – Advanced Marketing Management Summer 2015 2-Year Internet MBA University of Florida Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren Lupo Ken Oliveri NIKE BRAND HERITAGE Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman‚ a track and field coach‚ and Phil Knight‚ middle-distance runner‚ from University of Oregon‚ created
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Best v Worst Brands From the statistics gathered from the research group and the surveys‚ we have concluded that Nike is the best brand and the Reebok is considered to be the worse brand. For the consumers‚ it was not the feel or the style of the shoe that was the reasoning for the dislike in the product‚ it was the lack of promotions and the lack of competition it gave the marketing giant known as Nike. Many felt that they never knew when new Reebok products were being released and they were not
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Case: Nike “Jordan Brand” a Blue Ocean Strategy In 1983 Nike had revenues of $920m‚ this increased by $15m after the Air Jordan 1 was released in 1984. Air Jordan 1 actually sold $130m in 1984 or 13% incremental sales. In 1989‚ powered by further increase in Jordan’s popularity and the efficacy of his “Just Do It” campaign‚ Nike sales reached $1.7 Billion‚ with the Jordan brand contributing $200m annually since then. By 2011‚ Jordan brand already sell in excess of $1 Billion annually for Nike. The
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Great Pyramids‚ specifically‚ The Great Pyramid at Giza. This Great Pyramid is considered to be one of the Seven Wonders of the World. This Great Pyramid contains chambers specifically for the King and Queen and is believed to have taken 20 years to have been built. (Wikipedia) The Egyptians employed many experienced men‚ up to 100‚000. These men were worked hard and work for 10 days to receive one day off. (Smith) What I believe is most amazing in the creation of this Great Pyramid is Egyptians
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CBBE Pyramid Powerful brands create meaningful images in the minds of customers (Keller‚ 1993). A strong brand image and reputation enhances differentiation and has a positive influence on buying behaviour (Gordon et al.‚ 1993; McEnally and de Chernatony‚ 1999). A brand is a bundle of functional‚ economic and psychological benefits for the end-user (Ambler‚ 1995). Brand equity‚ as defined by Keller (1993)‚ occurs when a brand is known and has some strong‚ favourable and unique associations in a
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Corkill Pyramids were built in Ancient Egypt as tombs‚ or burial places‚ for Egyptian pharaohs‚ or kings. They believed that the pyramids made you immortal. The Ancient Egyptians believed in an afterlife‚ so it was very important to them to protect the bodies of their pharaohs. In order to keep the body of the pharaoh safe‚ the insides of the pyramids were like mazes with secret doors and dead-end passages. The pharaoh would be near the bottom or even underground. The Great Pyramid was built
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Great Pyramids of Giza * Built in c.2560 B.C * Took 20 years to construct * One pyramid contains the tomb of Pharaoh Khufu * Temples dedicated to Khufu * One of the oldest man made seven wonders of the world Cairo Museum * Contains 120‚000 ancient Egyptian artifacts * For example: treasures of King Tutankhamun‚such as his solild gold mask * The Museum contains 9 mummies * For example: the mummy of Queen Hatshepsut Memphis ‚ Ancient Egypt * The location
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Ancient Egypt Egypt is protected by deserts on either side of its main support of life‚ the Nile. The people had a strong government that brought the country together to create an empire. Egypt also had a rich culture including the belief in many gods and having royal blood that was god like. Agriculture was a key element in allowing Egypt to become the kingdom it came to be. The use of the Nile was a key part in uniting Upper and Lower Egypt; but to unite these rivals they would need
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Egyptian and Mayan Pyramids Can you imagine building something almost as big as eight football fields? Skilled laborers who built the Pyramids of Giza and the Mayan pyramids built them almost or that big! The Pyramids of Giza and the Mayan pyramids are fascinating insights upon history. These pyramids are attached to great tradition as well as an historic past. They had similar and different features. This is what made them so unique and special. As you will see‚ these breathe taking pyramids shine on their
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