Scheme: Grade C – Pass 50% to 59% Grade F – Fail 39% and under Please find below a table that indicates the relevant marks available for each section of your assignment. The maximum marks awarded are shown in brackets ( ). Section One: Strategic Analysis of the chosen company - (2‚500 word guide) Relevant use of several analytical techniques from: SWOT‚ PESTLE‚ 5-Forces‚ Value Chain‚ BCG‚ Balanced Scorecard‚ Stakeholder Matrix‚ Financial Ratios‚ Generic Strategies‚ 7-S Model‚ etc. (30) Discussion
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Name Institution: Course: Date: Financial Statement Analysis for Nike Nike Corporation released its financial statement for the year ended May 2014. Nike Inc. is a sports apparel manufacturing firm with diverse interests all over the world. The financial statements suggest a strong company whose stocks are not undervalued‚ but with the potential of exploding higher having shown sustained strengths when the Europe‚ American‚ and Chinese economies were at the brink of disaster. Despite sustaining fluctuations
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Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
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Matriculation Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological
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Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced with an issue‚ to critically assess the effectiveness of these policies and lastly to offer recommendations. Company Background Based in Beaverton‚ Oregon‚ Nike Inc. is one of the world’s major distributors of sportswear and equipment with its operations spanning across the worlds six continents in over 160 countries (nikebiz‚ 2011). Nike is the world’s leading designer‚ marketer and distributor of authentic
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List and briefly outline five principal ethical arguments made by the authors in the source material. (One-two pages) --------- PAGE 3 2. As appropriate‚ assume you are either a manager of the named global firm (e.g. Coca Cola) or a firm with strong ties to the issue(s) presented. One day a good trustworthy friend who you met in college and who works outside your firm begins to ask you whether the ethical arguments (from 1 above) might be valid. You
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Nike shows a strong commercial message about equality. This message is supported by featuring world-famous sport celebrities - Serena Williams‚ LeBron James‚ Kevin Durant‚ Victor Cruz‚ Megan Rapinoe‚ Dalilah Muhammad and Gabby Douglas. Celebrity endorsement is a well-known way to attract customers’ attention. Nike also has a commercial to show what equality means to each of the athletes involved. This campaign is an amazing way to show how company is corporate social responsible as it supports diversity
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Nike: The Sweatshop Debate Case Study Brenda Borders MGT/448 June 20‚ 2011 Gregory Flick Nike: The Sweatshop Debate Case Study Nike was established in 1972 and is a leading marketer of athletic shoes and apparel. Nike operates in more than 160 countries‚ directly or indirectly employs nearly one million people‚ and for the fiscal year ended 2010 reported revenues of $19 billion. (nikebiz.com) Nike has consistently been accused of‚ criticized for‚ and protested against‚ for using sweatshops
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simulated‚ multi-period competitive market environment that provides regular feedback about the success of the strategies employed. More specifically‚ the learning objectives for this course are to: 1) Develop the necessary skills for the analysis of marketing opportunities‚ competition‚ and competitive advantage based on existing frameworks‚ theories‚ and empirical generalizations. 2) Examine alternative strategies for sustainable competitive advantage and growth over the course of
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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