LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
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Fin324 CAPITAL STRUCTURE DECISION OF SMALL AND MEDIUM SIZED ENTERPRISES A Case Study of All Systems Logistics‚ Inc. Phil Submitted by: Bijis‚ Dean Victor 3BM-A Submitted to: Ma. Grace M. Baysa Fin324 Teacher Abstract Firms need capital in order to run their respective businesses‚ do necessary investments and eventually‚ grow larger. These actions and decisions are combined with high costs where both internal and external financing might be appropriate. Capital structure is the
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CASE STUDY Q1. What could Nike as a particular Company do to ensure that their associate contract manufacturers‚ all over the world comply with minimum standards of corporate governance in their factories‚ even before they were engaged? Ans1. Nike company should deliver a legal enviironment to the manufacturing factories with which the company is carrying out its contaracts all over the world inorder to support these factories to be able to encourage the ecnomic activity all over the world which
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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Nike Inc. by Mohammad Musaib Effectiveness of Structure: Nike Inc. Has a divisional (M-Form) design as Nike is an organization involved in multiple businesses in related areas and all of them operate in Nike’s framework; based on the product approach to departmentalization. Chain of Command Nike Inc. has a flat organizational hierarchy. There are three levels of management and three levels of subordinates. Span of Control: As this is an international brand the middle managers and the lower
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