go to battle and win‚we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia‚China‚Taiwan‚India Thailand‚Veitnam‚Pakistan ‚Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of
Premium Abuse Human rights abuses Southeast Asia
Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
Premium Advertising 2004 Summer Olympics Brand
The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
Premium Minimum wage Employment United States
UNITED STATES MARKET AND INTERNATIONAL MARKETS 05 SWOT ANALYSIS 06 SELECTED FINANCIAL DATA / FINANCIAL STATEMENTS 07 OPERATING AND FINANCIAL LEVERAGE 11 FINANCIAL RATIOS / GRAPHS 2012 12 FORECASTING 16 RATIO ANALYSIS 2014 / FINANCE SUMMARY 17 COMPETITOR 18 ---------------------------------------------------------------------------------------------------------------------- REFERENCES 21 executive summary NIKE‚ Inc. was incorporated in 1968 under the laws of the
Premium Balance sheet Financial ratios Financial ratio
Nike SWOT Analysis Jim Zimmerman Adertising/Marketing Dr. Deborah Curlette Nike SWOT Analysis NIKE is the world’s #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports‚ including baseball‚ cheerleading‚ golf‚ volleyball‚ and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment
Premium
Introduction Nike‚ Inc. is a major publicly traded clothing‚ footwear‚ sportswear‚ and equipment supplier based in the United States. Nike started making history for sustainability in 1990 with the program Reuse-A-Shoe. They started to promote this by using advertisements which are still active today. The first line of this advertisement is an orange recycling symbol and next to it is an equal sign‚ with a Nike shoe. Under this line the advertisement states “what can your trash make?”. This advertisement
Premium
Comparative Financial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ................................................................................................................................................................3 Nike Inc. .......
Premium Generally Accepted Accounting Principles Balance sheet Asset
Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
Premium Globalization Economy of the United States Industrial Revolution
Ford Motor Company and its Outsourcing Company Overview: Ford Motor Company‚ a global automotive industry leader based in Dearborn‚ Michigan‚ manufactures or distributes automobiles across six continents. It is a publicly traded company on the New York Stock Exchange. The Company has about 198‚000 employees and 90 plants worldwide with the automotive brands include Ford and Lincoln. The Company also provides financial services through Ford Motor Credit Company. The revenue of the company is $136
Premium Ford Motor Company Automotive industry