Introduction: (Luz’s answer for discussion question #1 should go here) Analysis: Based on her calculations‚ Joanna Cohen estimated that Nike’s cost of capital was approximately 8.4%. Ms. Cohen used a single Weighted Average Cost of Capital to calculate the firm’s cost of capital‚ and we agree that only a single cost of capital needs to be used due to the similarities between more than 95% of their revenues. However we believe that the cost of capital calculation is inaccurate based on some
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THE FORD CASE Executive Summary After carefully analyzing Ford’s existing supply chain I immediately became aware of its highly complex nature. This high level of complexity combined with other internal and external factors have pushed Ford to search for solutions in order to overcome the costly supply chain challenges that they are facing and may continue to face in the future. Ford’s major difficulty in their present system is: the inefficient control of
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Founded in 1994‚ Nike Football has grown immensely to become one of the two market leaders in football apparel and footwear. Recognizing the vast opportunities the 2010 World Cup offers for their growth and differentiation from the competitors‚ they are considering a shift in their marketing strategy. Nike’s brand image is of an innovative company‚ focusing on the high performance of their products‚ while simultaneously offering extraordinary designs by partnering with many top-level footballers
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Ford Pinto Ethics Case Analysis Dickey L. Sours Jr. Business Ethics Course The Ford Pinto designs had the placement of the fuel tank behind the rear axle. The fuel tank position has allowed the projecting bolts to puncture the tank when the vehicle was struck from the rear. The Ford Motor Company had decided not to change the fuel tanks design location in order to reduce the production costs. Ford Motor Company determined there would be a savings of approximately $20.9 million dollars. Between
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AF 495 October 18‚ 2012 Nike Executive Summary Executive summary In this report I will focus on Nike’s Inc. Cost of Capital and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In my analysis‚ I will examine why WACC is
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Introduction Ford Motor Company is the second largest industrial corporation in the world‚ employing 370‚000 people in 200 countries across the world with revenue over $144 billion. The auto industry has become very competitive on a global level‚ forcing automobile companies to cut costs and stay competitive. In trying to remain competitive‚ Ford introduced a plan called Ford 2000. This was done to cut costs‚ streamline the organization and processes globally‚ and increase economies of scale
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Case Analysis: Ford Motor Company Global Strategic Management March 4‚ 2013 Ford Motor Company: Organization Profile Ford Motor Company Staying “Ford Tough” Henry Ford established the auto company in June 16‚ 1903. An engineer by formation‚ Henry had a vision of making vehicles that would change society. He wanted to offer an affordable product to the public‚ one that his own workers could buy. His vision took him to model T in 1908‚ and to improve the manufacturing process with the conveyor
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Principles of Management Henry Ford – A Great Innovator Submitted by: Souvik Chowdhury(05) Sachin Hegde (18) Kaustubh Patankar (34) Shishir Sahu (42) Shailendra Rumade (43) Rachana Vichare (54) Henry Ford In Early Days: Ford was born on July 30‚ 1863. He was the first child of the six children born to a farmer family in Dearborn‚ Michigan. A born tinkerer of mechanical equipments‚ Ford set off at the young age of sixteen to the nearby town of Detroit to work three years as a machinist’s apprentice
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About Nike Case 6.1: How to Make Money (D) – Near Automatic Phil Knight and Bill Bowerman started their company with a vision of serving the athlete. That vision was shared by their first employees‚ who were committed to the company but who needed more detailed directions: They needed to know what was appropriate and what wasn’t when it came to conducting company activities. Knight responded by issuing a list of guiding principles at a crucial time in the company’s history. It was 1977‚ and the
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