--------- PAGE 11 The five principal arguments that I found made by the author in the case study “The Promise and Perils of Globalization: The Case of Nike” were: 1. The company (Nike) lacked the ability to monitor the working conditions of their suppliers’ factories. Due to the fact that competitor companies were buying in on their suppliers they didn’t have an advantage or edge to
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Nike Executive Summary Kimi Ford manages a large mutual fund for NorthPoint Group. Her company is trying to decide whether or not to invest in Nike’s stock‚ which has been declining in price in the past year. Kimi has asked her assistant‚ Joanna Cohen‚ to estimate Nike’s weight average cost of capital (WACC) to help make this decision (Case 13‚ pg. 58). We looked at Joanna’s estimates and discovered a few problems that she made when estimating her cost of capital. We found Joanna’s estimates
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Nike‚ a company headquartered in Beaverton‚ Oregon‚ is a major force in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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Nike Case Study Shiffaun L. Alston Jack Welch Management Institute Professor R. Chua JWMI 550 Sunday‚ December 7‚ 2014 Executive Summary Nike’s business model was based in outsourcing its manufacturing‚ then using the money it saved on aggressive marketing campaigns. However‚ the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low wages provided workers and poor working conditions and environment. This paper intends
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Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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Nike: The Sweatshop Debate Case Study Brenda Borders MGT/448 June 20‚ 2011 Gregory Flick Nike: The Sweatshop Debate Case Study Nike was established in 1972 and is a leading marketer of athletic shoes and apparel. Nike operates in more than 160 countries‚ directly or indirectly employs nearly one million people‚ and for the fiscal year ended 2010 reported revenues of $19 billion. (nikebiz.com) Nike has consistently been accused of‚ criticized for‚ and protested against‚ for using sweatshops
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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ASSIGNMENT ONE – INDIVIDUAL 1. Challenges for business can come from internal and/or external pressures. Explain two such pressures affecting the current situation of T-Sole Ltd.(4 points ) ANSWER Internal pressure: The incentive policy with piece rate causes qualified workers to produced more and the new employee without adequate training started the work and this lead to poor quality production and lot of the footwear produced were rejected. The breaking down of equipment from time
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