A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT “NIKESHOES INDUSTRIES LIMITED” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help
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– Student Number: 2117543 Subject: Business Communications‚ Assessment 3REPORT: CREATING A BRIEF Teacher: Joanne Noonan Name: Chelsea Brown – Student Number: 2117543 Subject: Business Communications‚ Assessment 3REPORT: CREATING A BRIEF Teacher: Joanne Noonan CREATING A BRIEF – NIKE CREATING A BRIEF – NIKE TABLE OF CONTENTS INTRODUCTION 2 Purpose 1.1 3 limitstions 1.2 3 summary key points 1.3 governance and methodologies 1.4 4 source 1.5 4‚5 NIke lighting shoes campaign 2 5 Section 2.1 6 Section
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Case Study: The Marketing Mix of Nike‚ Inc. BADM 370 15 April 2013 Executive Summary Nike‚ Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable‚ quality athletic footwear‚ Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today‚ Nike has reached annual sales exceeding
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companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background‚ macro and micro environment forces‚ market segmentation‚ target markets‚ targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done to finish the report. The results show that Adidas and Nike have
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objective is to employ a range of marketing communication tactics that can cater to the organization’s target market‚ who have different nationalities‚ genders‚ cultures‚ and ages. To enable this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply marketing tactics
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ENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This
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grasp of Nike and how its changing the world today with its innovative products‚ we must first take a glance at the history of the company and how it all began. Bill Bowerman was a nationally respected track and field coach at the University of Oregon and the founding father of Nike. Bill was always seeking to find ways in order to give his athletes a competitive advantage experiencing with track surfaces‚ energy drinks but most importantly- innovative running shoes. Nikes business strategy is committed
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controlling‚ designing‚ operating‚ and scheduling business operations in the production of Nike foot ware. Its excellent management that has been developed and ameliorated during the long term operation has enabled that business operations to be efficient and at the same time using as few resources as required. It is also effective in terms of satisfying customer demands‚ and thus it has become one of the key issue that Nike develop prosperously despite the fierce competitions with other foot ware giants such
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Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship Strategy…………….17
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Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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